Brand Tone

Personal & Passionate, Ethical & Conscious, Elegant & Timeless, Natural & Pure, Empowering, Approachable & Caring

Brand Values

• •Sustainability
• •Quality
• •Ethical Practices
• •Personal Expression & Empowerment
• •Meaning & Legacy
• •Transparency

Best Practices

• •Embrace the Founder's Voice: Continue to weave Anna's personal story, passion, and journey into communications. Authenticity is key.
• •Prioritize 'Sustainable Luxury': Consistently highlight the dual benefits of high-quality, elegant design and ethical, sustainable production. Use descriptive language that evokes the feel and benefits of linen.
• •Empower and Connect: Frame messaging around the customer's story and how the clothing can be a part of their personal expression and journey. Encourage interaction and sharing.
• •Be Transparent and Informative: Clearly communicate about the fabric, care instructions, ethical practices, and brand values. This builds trust and reinforces the conscious aspect of the brand.
• •Maintain Visual Consistency: Ensure that all imagery and visual content across platforms align with the brand’s aesthetic of timeless elegance, natural beauty, and mindful living.

Social Perception

Emerging & Niche, Positive (within its sphere), Associated with Quality & Style, Customer-centric (in support)

Copy Examples

• •ANNAVEGRO: Wear Your Story. Discover timeless elegance in every thread of our consciously crafted linen.
• •More than just a shirt, it's a lovingly made piece of our journey, designed for yours. Experience the pure comfort and sustainable luxury of our 100% organic linen, a fabric that breathes with you and softens with every memory you make in it.
• •Elegance that feels as good as it looks, and is kind to the planet too. Our founder, Anna, poured her passion for sustainable style into every design, choosing premium linen for its timeless beauty and gentle touch. How will you tell your story in ANNAVEGRO? #AnnaVegro #SustainableStyle #LinenLove #EthicalFashion #MyStory
• •From a personal dream to a shared reality, ANNAVEGRO was born from a desire for fashion that’s both beautiful and mindful. We believe in the power of conscious choices, the luxury of natural fabrics, and empowering you to express your unique journey. Join our mission for style that respects our world.
• •Feel the Difference: Your Exclusive Look at Our New Linen Arrivals.