Brand Tone

whimsical, heartfelt, artistic, gentle, and personal, conveying quiet magic and passion

Brand Values

• •Artistry and Craftsmanship
• •Originality and Uniqueness
• •Passion and Love
• •Community and Connection
• •Imagination

Best Practices

• •Always Lead with Story: Never introduce a doll without a name and a one or two-sentence story about its personality or origins. This is the core of your brand's magic.
• •Use Evocative, Sensory Language: Employ words that evoke feelings of softness, magic, and wonder (e.g., "whispering," "moonlit," "velvet," "hand-dyed," "gentle"). This reinforces the artisanal quality.
• •Highlight the "Handmade" Aspect: Consistently use terms like "hand-stitched," "artist-made," "one-of-a-kind," and "crafted over X hours" to underscore the value and justify the premium nature of the dolls.
• •Maintain a Personal and Warm Voice: Whether writing a post or responding to comments, maintain the voice of Anna, the artist. Be warm, approachable, and passionate. Sign off personal messages or email newsletters with her name.
• •Frame Dolls as "Companions" or "Art Pieces," Not "Products": Use language like "adopt a doll," "welcome her home," or "a companion for your creative space" instead of "buy now" or "add to cart" where possible. This elevates the perception from a simple transaction to a meaningful acquisition.

Social Perception

Overwhelmingly positive; perceived as high-quality, unique art pieces, trustworthy, and personal; seen as cherished collectibles rather than mass-produced toys within the international doll collector community.

Copy Examples

• •Whispering secrets of the forest, meet Elara. With her moss-green dress and eyes that hold the twilight, she’s a keeper of forgotten lullabies. Each stitch was a quiet joy, bringing this gentle soul to life. Ready for a home to fill with wonder. DM to adopt.
• •Introducing the 'Stargazer's Trio' – a very limited collection of three dreamer dolls, each with their own hand-painted constellation map. Born from a love for clear, midnight skies, they are searching for a fellow dreamer. See the full story and collection on our website this Friday at 6 PM GMT.
• •More than a doll, it's a piece of a heart. Annatta Dolls are one-of-a-kind textile art creations, born from imagination and stitched with love. Discover a friend to cherish.
• •Name: Finnian Height: 12 inches Materials: Hand-dyed linen, organic cotton stuffing, vintage buttons. Story: Finnian is a little adventurer who dreams of sailing the seven seas in a teacup. He carries a tiny, hand-knitted satchel for his collection of smooth pebbles and fallen stars. Crafted over 25 hours, he is ready for his next great journey: your home.
• •From a young age, Anna found magic in thread and fabric. What started as a childhood dream has blossomed into Annatta Dolls, a world of unique characters, each with a soul and a story. Every doll is a testament to slow, heartfelt craftsmanship, designed not just to be seen, but to be loved.