Brand Tone

elegant, traditional, and heartfelt

Brand Values

• •Quality Craftsmanship
• •Australian Made
• •Heritage and Tradition
• •Thoughtful Gifting
• •Sustainable Luxury

Best Practices

• •Lead with Quality and Heritage: Always emphasize the "beautiful quality," "Australian-made" craftsmanship, and the use of "iconic Liberty of London" fabrics in your copy. These are your strongest brand pillars.
• •Use Elegant and Emotive Language: Employ a refined vocabulary. Words like "timeless," "classic," "elegant," "vibrant," "thoughtful," and "beautiful" reinforce the brand's tone.
• •Focus on the "Gifting" Angle: Frame products as the perfect solution for gift-giving. Use phrases like "the perfect gift," "a thoughtful gesture," and "for someone special" to appeal to customers shopping for others.
• •Tell the Story of the Fabric: Briefly educate your audience about the heritage and quality of Liberty Tana Lawn fabric. Mentioning its origins and silky feel adds a layer of luxury and value.
• •Maintain Visual and Textual Consistency: Ensure the elegant and traditional tone of the copy is matched by high-quality, clean, and aesthetically pleasing photography on your website and social media. The visual identity should feel as premium as the product descriptions.

Social Perception

Customers and retailers view the products as high-quality, beautiful, and desirable. The 25-year history of the brand lends it an air of reliability and trustworthiness. The brand is seen as a source for stylish and sophisticated items.

Copy Examples

• •A timeless touch of elegance for your handbag. Crafted in Australia from the iconic Liberty of London Tana Lawn, our classic handkerchief boasts a silky, soft feel and a vibrant, unforgettable design. More than an accessory, it's a small piece of art to carry with you every day—or the perfect, thoughtful gift for someone special.
• •Classic style, lovingly made in Melbourne. ✨ Our Liberty Print Wheat Bags are designed not just for soothing comfort, but to bring a touch of timeless beauty to your wellness routine. Which stunning, classic Liberty print would you choose?
• •For over 25 years, Annas of Australia has been dedicated to creating beautifully crafted accessories. Our heart lies in showcasing the iconic prints of Liberty of London, with every piece proudly made in Australia. We believe in quality that lasts and in the simple joy of a perfect gift.
• •A Touch of Classic Beauty | Discover Our New Arrivals
• •Searching for a truly special gift? Annas of Australia offers a stunning collection of Australian-made treasures, from our signature Liberty print handkerchiefs to soothing lavender eye pillows. Give a gift of timeless quality and style. Shop now.