Brand Tone

Poetic, sophisticated, and heartfelt; personal and authentic, creating an emotional connection.

Brand Values

• •Individuality and Uniqueness
• •Craftsmanship and Heritage
• •Cultural Fusion
• •Authenticity and Love

Best Practices

• •Lead with the "Why": Always start from the core brand story. Whether it's the founder's journey, the cultural fusion, or the celebration of individuality, this narrative should be the golden thread in all communication.
• •Use Poetic and Evocative Language: Employ descriptive, sensory words that reflect the "finesse, poetry and individuality" of the jewelry. Words like "woven," "whisper," "soul," and "heritage" align with the established tone.
• •Emphasize Craftsmanship: Consistently mention the "handmade" nature of the products and the "Portuguese Filigree" technique. This reinforces the value of the artisanal process and educates the customer.
• •Center the Customer's Story: Frame the jewelry not just as an object of beauty, but as a tool for self-expression. Use phrases like "your story," "your uniqueness," and "frame to your identity" to make the message personal and empowering.
• •Maintain a Personal and Authentic Voice: Write as if Anna herself is speaking. Use "I" and "we" to create a direct connection with the audience. This reinforces the idea that customers are buying from a person with a passion, not a faceless corporation.

Social Perception

Perceived as a niche, artisanal, and high-quality brand. It appeals to savvy buyers who value unique designs, compelling stories, ethical production, and timeless design over mass-market items. Its reputation is built on word-of-mouth and direct engagement with a dedicated customer base.

Copy Examples

• •Woven from threads of heritage and dreams. Introducing the Alfama collection, where the soul of Lisbon meets the ancient art of Filigree. Each piece is a whisper of history, designed to tell your unique story. Discover the poetry in the metal. #AnnaRaidiJewellery #HandmadeInPortugal #FiligreeArt #ModernHeirloom
• •In a world of the mass-produced, wear a story. Anna Raidi's jewelry is a tribute to the hands that make it, blending Lebanese warmth with Portuguese soul. Crafted with love, our pieces aren't just accessories; they are a part of you. Find the piece that speaks your language. [Shop Now] #ArtisanalJewellery #WearYourStory #CulturalHeritage
• •Let the intricate threads of the Monsanto Bracelet wrap your wrist in a story of resilience and beauty. Inspired by the steadfast spirit of one of Portugal's most historic villages, this piece is handcrafted from sterling silver using the timeless Filigree technique. It’s more than a bracelet; it's a testament to the power of uniqueness.
• •Subject: A Note from Anna | The Story Behind the Design Hello [Customer Name], I've always believed that jewelry should be as unique as the person who wears it. When I first discovered the delicate dance of Portuguese Filigree, it felt like coming home. It’s a craft that requires patience, passion, and a story to tell. Our latest pieces are born from this love, ready to become a part of your own journey. Thank you for being a part of ours. With love, Anna
• •Anna Raidi Handmade Jewellery: Where Heritage is Woven into Every Design. Celebrate your individuality with pieces that carry the soul of Portuguese Filigree and a story of two cultures united. [Explore Our Collections]