Brand Tone

Sophisticated, empowering, and artisanal, characterized by elegance, confidence, storytelling, and emotional connection.

Brand Values

• •Quality & Craftsmanship
• •Emotional Connection & Storytelling
• •Partnership & Business Growth
• •Elegance & Unique Design

Best Practices

• •Use Evocative, Story-Driven Language: Avoid generic descriptions. Instead of "gold necklace," use phrases like "A cascade of liquid gold designed to rest near the heart." Connect each piece or collection to a feeling, a concept (like metamorphosis, nature, or strength), or a story.
• •Emphasize the "Why," Not Just the "What": The "what" is a handmade piece of jewelry. The "why" is the feeling of empowerment, the expression of personal style, and the connection to a community of confident women. Frame your copy around these emotional benefits.
• •Maintain a Tone of Sophisticated Empowerment: The voice should be confident and inspiring, never arrogant. It should empower the customer, making her feel that she is part of an exclusive and elegant world by choosing the brand. This applies to both B2C and B2B communications.
• •Always Highlight the Artisanal Element: The "handmade" and "Made in Brazil" aspects are significant brand assets. Mentioning the craftsmanship, the attention to detail, and the quality of the materials reinforces the brand's value and justifies its premium positioning.
• •Segment Your Messaging (Retail vs. Wholesale): While the core values remain the same, the specific call to action and benefits should differ. For retail customers, focus on self-expression, style, and emotional connection. For wholesale partners, focus on the business value: exclusivity, quality that guarantees customer satisfaction, and a partnership that fosters growth and sales.

Social Perception

Anna Prata International is perceived as a premium, design-forward fashion jewelry brand with strong Brazilian roots and a growing international presence. For consumers, it's aspirational and stylish, appealing to those who appreciate unique, handcrafted accessories carrying a story and empowerment. For businesses/resellers, it's seen as a reliable and prestigious partner offering exclusive, high-quality jewelry. The brand maintains a polished, positive, and high-end online image.

Copy Examples

• •Introducing the Aurora Collection. Inspired by the first light of dawn, each piece is handcrafted to capture the promise of a new day. Designed not just to be worn, but to be felt. Discover the collection and tell your own story of renewal. #AnnaPrata #HandmadeJewelry #ArtOfAdornment
• •Elevate your offerings. Anna Prata International partners with exclusive retailers to bring handcrafted, Brazilian-designed fashion jewelry to the world. Our pieces are created to captivate customers and drive sales. Offer your clients more than an accessory—offer them a story. Become a wholesale partner today and let's build a future of elegance together. #B2B #FashionWholesale #JewelryDesigner #RetailPartner
• •Elegance That Speaks. Our Essenciais necklaces are more than gold and stone; they are a symbol of your inner strength and timeless style. Handcrafted for the woman who leads with confidence. Find your signature piece.
• •From coffee run to evening glam. ✨ Our pieces are designed for every moment of your story. Which look is your favorite? #GRWM #FashionJewelry #StyleInspo #AnnaPrataInternational
• •You are the author of your own story, the creator of your own joy. Why wait for a special occasion? Celebrate yourself today with a piece that reflects your unique light. Our handcrafted jewelry is a reminder of your strength, your journey, and your elegance. Explore our new arrivals and choose a treasure that feels like you.