Brand Tone

Authentic & Local, Premium & Crafted, Innovative & Creative, Community-Oriented & Welcoming, Passionate & Proud

Brand Values

• •Local Sourcing & Support
• •Quality Craftsmanship
• •Authenticity & Tradition
• •Innovation & Variety
• •Community Engagement
• •Sustainability
• •Employee Well-being

Best Practices

• •Always Emphasize "Local": Consistently mention the Annapolis Valley, local sourcing of apples and fruits, and partnerships with local growers. This reinforces authenticity and community connection.
• •Highlight Craftsmanship & Quality: Use descriptive language that speaks to the premium nature of the ciders – terms like "handcrafted," "small-batch," "minimal intervention," "long fermentation," "heritage apples," and "expertly blended."
• •Showcase Innovation with Purpose: When promoting new or unique ciders (like the "Something Different" series), explain the inspiration behind them, often tying back to local ingredients or seasonal availability.
• •Maintain a Welcoming & Passionate Voice: Whether it's social media captions, website copy, or in-person interactions, the tone should be enthusiastic, friendly, and proud of the product and its origins. Share stories about the team and the cidermaking process.
• •Visual Consistency: Ensure that all visual content (photography, videography, graphic design) reflects the brand's values – natural, high-quality, authentic, and rooted in the beauty of the Annapolis Valley. Images should evoke a sense of place and craftsmanship.

Social Perception

High Quality & Premium, Local Gem & Destination, Innovative & Diverse, Authentic Nova Scotian Brand, Friendly & Engaging

Copy Examples

• •Headline: Taste the Annapolis Valley. One Sip at a Time. Body: At Annapolis Cider Company, we craft every bottle to be a genuine expression of our home. Made with 100% locally grown apples and a commitment to quality you can taste. Discover your new favourite. #DrinkAnnapolis #ValleyCrafted
• •Headline: Beyond the Orchard: Innovation in Every Pour. Body: Our "Something Different" series is where tradition meets creativity. Explore unique, small-batch ciders bursting with Annapolis Valley flavours. What will you discover today? $0.50 from every refill supports a local charity. #AnnapolisCider #SomethingDifferent #LocalFlavours
• •Headline: Award-Winning Taste, Rooted in Tradition. Body: We’re thrilled our Earl Blue cider was named 'Best Cider of the Year' – again! It’s a testament to our passion for premium, handcrafted cider made from the finest Annapolis Valley apples. Experience the difference. #AnnapolisCiderCo #AwardWinningCider #NovaScotiaProud
• •Headline: From Our Valley to Your Glass: A Labour of Love. Body: We partner with local growers and use long, cool fermentation to bring you ciders that are as authentic as the place they come from. Visit our Wolfville cidery and see the care that goes into every drop. #RealCider #SupportLocalNS #CiderLife
• •Headline: More Than Just Cider. It's a Community. Body: Come tap into the Valley! Join us at our cidery for a tasting, meet our passionate team, and become part of the Annapolis Cider family. We believe in great cider and even better company. #WhenInWolfville #AnnapolisValley #CiderTasting