Brand Tone

Eclectic & Whimsical, Joyful & Colorful, Personal & Story-driven, Playful & Humorous, Aspirational yet Accessible, Feminine with a Daring Edge

Brand Values

• •Creativity & Individuality
• •Joy & Wonder
• •Craftsmanship & Quality
• •Travel & Discovery
• •Personal Connection & Storytelling
• •Conscious & Ethical Practices
• •Authenticity

Best Practices

• •Embrace Whimsy & Playfulness: Use evocative and imaginative language. Don't be afraid to inject humor or a lighthearted touch where appropriate. Think "cheeky wink" and "touch of humour."
• •Tell a Story: Frame products not just as items, but as part of a larger narrative – whether it's inspired by travel, art, or personal expression. Highlight the "why" behind the design.
• •Use Rich, Sensory Language: Appeal to the senses by describing colors, textures, and the feeling the products evoke. Words like "vibrant," "intricate," "dazzling," and "hand-painted" align with their aesthetic.
• •Encourage Individuality & Eclecticism: Position products as tools for self-expression. Encourage mixing, matching, and creating a personal style that is unique and "out-of-the-ordinary."
• •Maintain an Authentic Voice: Reflect the founders' passion and personal journey. The tone should feel genuine and inspired, as if sharing exciting discoveries with a friend, rather than overly corporate or trend-driven.

Social Perception

Customers seeking uniqueness, Appreciation for design and story, Joyful and inspiring, Quality concerns (mixed), Expanding lifestyle brand, Target Audience: Likely individuals who are into fashion but not overly trendy, appreciate beautiful fabrics and prints, are not afraid to show humor in their style, and love to travel for inspiration. They are described as "fearlessly bold" and willing to experiment. Their audience is interested in social media networks.

Copy Examples

• •Dare to tell your own story. Our latest collection is a treasure trove of hand-picked gems and whimsical charms, inspired by sun-drenched travels and whispered legends. Layer them up, mix your metals, and let your spirit shine. After all, why be ordinary when you can be magical? ✨ #AnnaNinaJewels #EscapeTheOrdinary
• •Give your home a wink and a smile. 😉 This isn't just a vase; it's a vibrant daydream, a pop of unexpected joy for your everyday. Fill it with wildflowers or let its quirky charm speak for itself. Your home, your happy place. #AnnaNinaHome #ColorfulLiving
• •Dress like you're the main character in an enchanting adventure. Our new [Dress Name] blends playful prints with effortless elegance, designed for sun-drenched afternoons and spontaneous wanderings. Because life’s too short for boring clothes. 💃 #AnnaNinaStyle #WearYourStory
• •(Image: A flat lay of mixed jewelry, a quirky mug, and a travel diary) Fuelled by curiosity, crafted with love. At Anna + Nina, we believe in pieces that spark joy and whisper tales of faraway lands. What story will you tell today? #AnnaNinaWorld #EclecticTreasures
• •Step into our world! 💖 Our stores are more than just shops; they're little havens of inspiration, brimming with unique finds and good vibes. Come discover your next favorite piece, get a new piercing, or simply escape the ordinary for a while. Find your nearest Anna + Nina wonderland! [Link to store locator] #AnnaNinaStores #RetailMagic