Tono de Marca

Elegant & Sophisticated, Empowering & Confident, Professional & Functional, Approachable & Helpful, Aspirational

Valores de Marca

• •Empowerment of Women
• •Elegance & Style
• •Quality
• •Confidence
• •Functionality
• •Customer Satisfaction
• •Sustainability

Mejores Prácticas

• •Develop a Brand Voice Guide: Document key tonal attributes (e.g., "Elegant," "Empowering," "Professional," "Approachable Aspirational"), preferred vocabulary (and words to avoid), and provide examples of good and bad copy. This ensures everyone writing for the brand is aligned.
• •Focus on "Her": Always write with the target professional woman in mind. Address her aspirations, challenges, and how Anna&Me can support her ("Your success," "Feel confident," "Conquer your day").
• •Use Empowering Language: Incorporate words and phrases that inspire confidence and success, such as "empower," "command," "elevate," "achieve," "powerful," "success," "authority."
• •Maintain Visual-Verbal Cohesion: Ensure the language used in copy complements the elegant and sophisticated imagery used on the website and social media. The words should evoke the same feelings as the visuals.
• •Review and Refine Regularly: Periodically review all marketing copy across different channels to ensure it consistently reflects the defined brand tone and values. Solicit feedback, analyze engagement, and make adjustments as needed.

Percepción Social

Positive (among engaged customers), Niche Target Audience, Trustworthy (for online shoppers), Fashion-Forward yet Classic

Ejemplos de Copy

• •Headline: Command the Room Before You Speak. Body: Your presence is your power. Our latest collection is meticulously crafted to ensure your style speaks volumes of your confidence and competence. Discover pieces that are more than clothing – they are your armor for success. Dress with Anna&Me.
• •Headline: Elevate Your Everyday. Body: Transition seamlessly from impactful presentations to sophisticated evening engagements. Anna&Me offers versatile, elegant attire that empowers the modern professional woman to conquer her day with grace and authority. Define your success story.
• •Headline: The Intersection of Ambition and Style. Body: For the woman who leads, innovates, and inspires. Our new arrivals are designed not just to dress you, but to celebrate your journey and your achievements. Experience the confidence that comes with impeccable style. Anna&Me: Dress for the career you desire, live the life you deserve.
• •Headline: Invest in Your Signature Style. Achieve with Confidence. Body: Quality craftsmanship meets timeless design. Anna&Me provides professional women with a wardrobe that works as hard as they do, ensuring you look and feel your best, project after project, success after success. Your ambition, elegantly tailored.
• •Headline: More Than Fashion. It's Your Statement. Body: In a world of fleeting trends, choose enduring elegance. Anna&Me curates sophisticated and functional pieces that empower you to make your mark. Step into your power, dressed in confidence. Discover your Anna&Me.