Brand Tone

Aspirational, Adventurous, Conscious, Ethical, Feminine, Confident, Direct and Passionate

Brand Values

• •Sustainability
• •Ethical Production
• •Environmental Activism
• •Quality & Craftsmanship
• •Empowerment/Confidence

Best Practices

• •Use strong verbs to convey action and impact, especially related to environmentalism.
• •Incorporate storytelling that highlights the founder's journey and passion.
• •Maintain a balance between aspirational language and concrete details about sustainability efforts.
• •Use inclusive and empowering language when describing the swimwear and its impact on confidence.
• •Incorporate visual elements, such as photos and videos, that reflect the brand's values and aesthetic.

Social Perception

Customers perceive the brand positively, associating it with high-quality, sustainable products and a strong commitment to environmental activism. The founder's story adds authenticity and resonates with environmentally conscious consumers.

Copy Examples

• •"Handcrafted on Cape Ann, our swimwear is made with recycled materials, designed for the modern woman who cares about the planet."
• •"From ocean depths to sun-soaked beaches, The AnnaMay empowers you to make a statement with sustainable style."
• •"Every stitch tells a story of environmental activism and ethical production. Discover swimwear that's good for you and the planet."
• •"Embrace your confidence with The AnnaMay. Our designs are made to celebrate your natural beauty, while supporting a sustainable future."
• •"Join Sofya Gray, our founder, on a journey to redefine swimwear. Shop our collection made with recycled materials and a passion for the ocean."