Tono de Marca

friendly, approachable, and focused on comfort and care

Valores de Marca

• •Care & Comfort
• •Accessibility
• •Joy and Affection

Mejores Prácticas

• •Develop a Clear Brand Voice Guide: Define whether the tone is playful, reassuring, or practical. Document this guide and ensure anyone creating content adheres to it. For ANNAM, a warm, caring, and slightly playful voice would align well with their products.
• •Be Consistent Across All Channels: The friendly and approachable tone should be evident on the website, in email communications, on social media, and especially in customer service interactions.
• •Engage with Your Community: Actively respond to comments and messages on social media in the established brand voice. This builds a stronger relationship with the audience and reinforces the brand's personality.
• •Use Storytelling: Share stories and photos from happy customers (with their permission). This user-generated content reinforces the values of care and joy and builds social proof.
• •Address Feedback in the Brand's Tone: When responding to negative reviews, maintain a professional yet caring and apologetic tone. Acknowledging issues with empathy can help mitigate damage to the brand's perception. For instance, "We are so sorry to hear about the issue with your order and understand your frustration. This is not the standard of service we aim for..." is more effective than a purely corporate response.

Percepción Social

Mixed, with positive feedback often highlighting fast delivery and good prices, but significant negative perception stemming from order cancellations due to stock unavailability and unrefunded payments.

Ejemplos de Copy

• •Give your best friend the comfort they deserve. Our new plush beds are more than just a place to sleep; they're a warm hug for your loyal companion. Sweet dreams, guaranteed! 🐾 #AnnamPets #HappyPaws
• •Your home, your story. Add a touch of personality to any room with our new collection of decorative pillow covers. Cozy, chic, and uniquely you. #AnnamHome #HomeDecor
• •Is it playtime yet? Spoil your furry friend with our durable and fun toys! Because a happy pet means a happy home. ❤️ #AnnamForPets #Playtime
• •A little something for your favorite furry face (and your home!).
• •Gentle care for your gentle giant. Explore our range of natural pet cosmetics and make grooming a moment of joy.