Brand Tone

Expressive, confident, enigmatic, raw, passionate, unapologetic, cosmopolitan, and urban.

Brand Values

• •Self-Expression and Authenticity
• •Bringing Beauty to the Public
• •Individualism and Inner Strength
• •Rebellious Spirit

Best Practices

• •Write from a Place of Passionate Conviction: The brand's voice is deeply personal. All copy should sound like it comes from an artist who must create. Use active, emotive words like "addiction," "vital," "impulse," and "energy."
• •Embrace Mystery, Avoid Over-explanation: Laurini believes her art's meaning is found in the viewer's connection to it. Copy should pose questions and evoke feelings rather than providing concrete answers. Let the art speak for itself by keeping descriptions suggestive and poetic.
• •Use the "Studio vs. Street" Duality: Leverage the contrast between the intimate, therapeutic nature of the studio and the rebellious, thrilling act of painting in public. This duality is central to the brand's story and adds compelling narrative depth.
• •Maintain an Urban, Cosmopolitan Feel: Consistently reference the brand's international presence (London, Milan, New York). Use language that reflects an urban, contemporary, and slightly edgy lifestyle.
• •Channel Confidence and Individuality: The tone should always be self-assured. It is the voice of an artist who has found her unique style and is unapologetic about it. Avoid hesitant or overly commercial language. The copy should reflect the confidence Laurini says her art gives her.

Social Perception

Distinctive and prolific urban contemporary artist, synonymous with the London street art scene. Perceived as a fine artist using streets as a democratic gallery, known for a unique hybrid of street art and fine art with a 'raw voluptuousness and urban chic.' Also impacted by controversy regarding alleged sharing of antisemitic conspiracy theories, adding a layer of infamy.

Copy Examples

• •The city speaks in whispers. I just give it a face. Another soul finds its concrete canvas in the heart of London. This isn't just paint; it's the energy of the street, for the street. A message of beauty in a world of noise.
• •The ANNA LAURINI brand is not a creation; it is a confession. Each line is an impulse, every color a feeling. From the studio to the street, this is art born from a vital need to express, connect, and feel grounded in the universe. It is a dialogue between an inner world and the urban landscape, offered to anyone who passes by.
• •Own a piece of the pulse. This limited edition print captures the signature ANNA LAURINI face that has watched over the streets of London, a symbol of urban chic and raw emotion. Printed on archival paper, it retains the energy of its street-born siblings. An intimate piece of a public story.
• •New Works, Same Soul. From London, With Energy.
• •You've seen her faces on the streets of London. Now, experience the energy of ANNA LAURINI live. We bring the studio's soul and the street's spirit to [City Name] for a limited time. Discover the art that is a 'pure addiction.' [Link to exhibition details].