Brand Tone

Elegant, Personal, Thoughtful, Modern, Community-Oriented

Brand Values

• •Quality Craftsmanship
• •Timelessness & Everyday Luxury
• •Ethical Sourcing & Sustainability
• •Customer Connection & Personalization
• •Affordability (within its niche)
• •Joy & Self-Expression

Best Practices

• •Focus on clear, concise language that reflects the delicate and timeless nature of the jewelry. Avoid overly ornate or complex jargon. Let the quality and design speak.
• •Remind the audience that pieces are designed by Anna and handcrafted, often sharing snippets of her inspiration or the craftsmanship process. This reinforces the personal, genuine aspect of the brand.
• •Regularly mention the commitment to ethical sourcing, sustainability, and quality materials in product descriptions, 'About Us' sections, and relevant social media posts. This appeals to conscious consumers and reinforces core values.
• •Whether it's through DMs, email responses, or blog/social media content about gemstone meanings or jewelry care, the tone should be helpful, warm, and knowledgeable, making customers feel valued and informed.
• •While the tone on TikTok might be more playful and trendy than on the website's 'About Us' page, the core essence of elegance, quality, and personal touch should still subtly underpin all communications. Ensure visual branding is also consistent.

Social Perception

Highly positive, Trusted, Associated with Special Moments, Interactive and Modern, Community-Focused

Copy Examples

• •Headline: Adorn Your Everyday. Discover Anna Janelle. Body: Timeless, handcrafted fine jewelry designed for your life. Ethically sourced, beautifully made in Los Angeles. Wear your story.
• •Headline: The Art of Subtle Sparkle. Body: Our Petite Collection is curated for those who find beauty in delicacy. 14k gold and ethically sourced gems, perfect for daily wear and effortless layering. Find your signature piece.
• •Headline: Crafted with Conscience, Designed for You. Body: At Anna Janelle Jewelry, beauty and responsibility go hand in hand. From recycled gold to conflict-free diamonds, each piece tells a story of mindful luxury. Explore our commitment to sustainable elegance.
• •Social Media (TikTok/Instagram): Visual: Quick cuts of different people getting permanent bracelets, laughing; close-ups of charms at the charm bar. Text Overlay/Caption: "Your story, your style, forever linked ✨ Create unique memories at our Santa Barbara charm bar or get zapped with a stunning permanent bracelet! #AnnaJanelleJewelry #PermanentJewelry #CharmBar #SantaBarbara #FineJewelry #HandcraftedWithLove"
• •Headline: More Than Just Jewelry. It's a Feeling. Body: "I rarely write reviews, but I had to share... the rings still look as perfect as the day I bought them!" - [Customer Name Initial]. Experience the Anna Janelle difference: lasting quality, personal service, and pieces that make you shine.