Brand Tone

Sophisticated & Stylish, Friendly & Approachable, Curated & Unique, Feminine & Effortless

Brand Values

• •Quality
• •Style & Individuality
• •Customer Experience
• •Local Focus
• •Supporting Independent Designers

Best Practices

• •Embrace "Feminine & Effortless with an Edge": Ensure copy reflects a balance of approachable femininity, effortless style, and a hint of modern edginess. Use descriptive words that evoke quality and unique design.
• •Maintain a Friendly and Welcoming Voice: Even when describing sophisticated items, keep the language warm, inviting, and helpful, mirroring the in-store customer service experience.
• •Highlight Uniqueness and Curation: Emphasize what makes ANNA GRACE different – the carefully selected pieces, independent designers, and items not found everywhere. Use phrases like "handpicked," "curated selection," "unique finds."
• •Focus on Quality and Lasting Style: While acknowledging trends, lean towards language that speaks to timeless appeal, quality craftsmanship, and pieces that will become wardrobe staples.
• •Stay Authentic to the Buffalo Roots: Subtly weave in the local connection where appropriate, reinforcing the boutique's place within the Elmwood Village community. Use language that resonates with the local, style-conscious shopper.

Social Perception

Go-To Fashion Destination, Charming Boutique Experience, Trusted for Quality and Style, Helpful and Welcoming

Copy Examples

• •New Arrival Post (Instagram/Facebook): Effortless elegance just walked in. Discover our latest collection of handpicked pieces, perfect for your signature style. ✨ #AnnaGraceShop #BuffaloStyle #NewCollection #BoutiqueFashion #UnderstatedEdge
• •Highlighting a Specific Product (Website/Social Media): The [Product Name] dress: where timeless design meets modern sensibility. Crafted for versatility, ready for your next moment. Visit us in Elmwood Village or shop online. #AnnaGrace #FeminineStyle #QualityPieces #ShopLocalBuffalo
• •Store Experience Focused (Social Media/Local Ad): More than just a boutique, it's a Buffalo experience. Find your next favorite piece with the friendly guidance of our style experts. We love helping you discover unique treasures! 💖 #AnnaGraceBuffalo #ElmwoodVillage #PersonalStyle #BuffaloShopping
• •Accessory Spotlight (Instagram): It's all in the details. Elevate your look with our curated selection of jewelry and accessories from independent designers. Little luxuries, lasting impressions. #AnnaGraceAccessories #UniqueJewelry #StyleDetails #ShopBuffalo
• •Seasonal/Event Promotion (Email/Social Media): Spring refresh, redefined. Explore thoughtfully selected styles at ANNA GRACE that blend comfort with chic. Because looking good should always feel effortless. #AnnaGraceStyle #SpringFashion #EffortlessChic #BuffaloBoutique