Tono de Marca

personal, artistic, and nature-inspired

Valores de Marca

• •Craftsmanship
• •Connection to Nature
• •Authenticity and Storytelling
• •Simplicity and Connection

Mejores Prácticas

• •Lead with Nature: Always anchor the copy in the natural world. Use metaphors, descriptions, and imagery related to landscapes, flora, fauna, and natural elements (sea, forest, stone). This reinforces the core inspiration of the brand.
• •Emphasize the "Handmade" Narrative: Consistently use words like "handcrafted," "artisan," "sculpted," "forged," and "maker." Detail parts of the creative process (e.g., "lost-wax casting," "hand-carved") to highlight the value of craftsmanship and differentiate from machine-made products.
• •Use Sensory and Evocative Language: Write copy that appeals to the senses. Describe how a piece feels ("smooth, cool metal"), how it looks ("catches the light," "organic texture"), and the feeling it evokes ("a sense of calm," "a piece of the wild").
• •Maintain a Personal, First-Person Voice: Continue using "I" and "my" in stories and brand narratives, especially on social media and the "About" page. This preserves the authentic, artist-to-customer connection that is central to the current brand tone.
• •Weave in the "Story": Subtly connect the jewelry to the artist's unique background. While the focus is jewelry, referencing the journey from chef to jeweler adds a memorable layer of authenticity and makes the brand more than just its products; it gives it a history and a human element.

Percepción Social

The brand appears to be a niche, artist-driven label with a small but engaged following. The perception is that of a creator of unique, high-quality, handcrafted items. The lack of negative feedback or widespread discussion suggests a positive but limited public profile.

Ejemplos de Copy

• •Forged from memories of the Irish coast. Our new Tidal Ring captures the wild, untamed texture of the sea meeting the shore. Each line is hand-carved, making your piece as unique as a found seashell. Wear a piece of the ocean. #HandcraftedJewelry #NatureInspired #AnnaFloodJewelry #MadeInIreland #SilverRing
• •Inspired by the delicate skeletons of fallen leaves, these sterling silver earrings are a tribute to the quiet beauty of the forest floor. Created using the ancient lost-wax casting technique, every vein and subtle imperfection is preserved forever in metal. Lightweight and elegant, they are a reminder to find beauty in every cycle of nature.
• •From My Hands to Yours: New Pieces Inspired by the Wild.
• •Tired of mass-produced jewelry? At Anna Flood, every piece tells a story. Handcrafted in Ireland and inspired by the raw beauty of nature, our jewelry is for those who live authentically. Discover your story. Shop the collection now.
• •From Michelin star kitchens to my jewelry bench in Clare. The journey has been one of passion—for ingredients, for textures, for stories. I used to create connection on a plate; now I forge it in silver. The same love for authentic, handcrafted beauty is in every piece I make. #TheMakersStory #ChefToMetalsmith #AnnaFlood