Brand Tone

Irreverent, quirky, nostalgic, boldly informal, and humorous. It is unapologetically weird and embraces a 'dopamine decor' style that is playful and vibrant.

Brand Values

• •Creativity and Individuality
• •Nostalgia and Connection
• •Humor and Sass
• •Sustainability
• •Happiness

Best Practices

• •Embrace the Weird: Never shy away from quirky descriptions or unconventional humor. The brand's strength is its strangeness. Use playful and nostalgic product names that tell a micro-story.
• •Keep it Casual and Direct: Address the customer like a friend who shares your sense of humor. Phrases like "You'll like this shit" work for this brand. Avoid corporate or overly professional language at all costs.
• •Lead with Visuals, Support with Story: The art is the hero. Use high-quality, vibrant photos and videos. The copy should then add a layer of personality, telling the story behind the piece, referencing the nostalgic feeling, or simply making a joke.
• •Highlight the "Why": Weave the brand values into the copy. Mention that pieces are handcrafted, made from reclaimed materials where possible, and designed to bring happiness. This adds depth to the quirky products.
• •Engage with Humor: In social media comments and customer interactions, maintain the sassy and friendly tone. Respond to questions and comments with the same personality found in the product descriptions to create a consistent and memorable brand experience.

Social Perception

Very positive, seen as a source of unique, funny, and high-quality gifts. The brand is appreciated for its distinctiveness and sassiness. The artist, Jessica Kopp, is recognized as the creative force, central to the brand's appeal, successfully attracting customers who identify with its quirky and artistic style.

Copy Examples

• •Your gallery wall called. It said it's bored. Time to inject some serious flavor with our new 'Tuna Noodle Surprise' jelly art. It looks just as questionable as Aunt Pam's, but we promise it won't give you food poisoning. #FakeFood #DopamineDecor #Kitsch
• •Feast for the EYES (do not eat). Welcome to the weird side. Shop art that's as unique and wonderfully strange as you are.
• •Warning: Our new stuff might make you hungry (and laugh).
• •Remember this classic childhood snack? Now you can carry the memory everywhere, minus the sticky fingers. This hyper-realistic celery stick, complete with peanut butter and raisin 'ants,' is the perfect piece of nostalgia for your keys. A deliciously weird accessory for a deliciously weird person.
• •Tired of boring decor? Your home deserves a personality. Our handcrafted, food-themed art is made from reclaimed materials to bring a pop of color and a dose of humor to any space. Find the piece that makes you smile. Shop Anna Chovie.