Brand Tone

Artistic, Elegant, and Personal.

Brand Values

• •Craftsmanship and Quality
• •Individuality and Self-Expression
• •Heritage and Timelessness
• •Collaboration and Personal Service

Best Practices

• •Lead with Elegance and Artistry: Always use refined, descriptive, and slightly romantic language. Words like "crafted," "bespoke," "inspired by," "elegant," and "timeless" should be staples in the brand's vocabulary. Avoid overly casual slang or generic marketing phrases.
• •Tell the Story: Every piece has an inspiration, whether it's a historical era, a specific customer story, or a unique material. Share these narratives. This elevates the product from a simple hat to an artifact with a soul.
• •Emphasize Collaboration: When talking about the bespoke service, always use collaborative language— "together," "we will work with you," "our partnership." This reinforces the personal, hands-on value of the brand.
• •Center the Customer's Feeling: Focus on the outcome for the customer: feeling "fabulous," "beautiful," "confident," or "perfect." The hat is the vehicle for this feeling. The tagline "Feel Good & Look Fabulous" should be a guiding principle for all copy.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy always matches the high-quality, artistic, and often vintage-inspired aesthetic of the photography. The words should feel as carefully chosen and crafted as the hats themselves.

Social Perception

Highly Respected Artisan; Problem-Solver for Special Occasions; Authentic and Passionate

Copy Examples

• •Channeling the quiet elegance of a bygone era. Our new 'Inès' cloche, inspired by a treasured family heirloom from the 1920s, is crafted from the softest felted wool with delicate hand-stitched detailing. It’s more than a hat; it’s a whisper of history, remade for the modern woman. Discover the story behind the stitch. #AnnaChocola #VintageInspired #ClocheHat #1920sFashion #HandmadeMillinery
• •The "Coquette" Pillbox Hat: Your Signature Piece A tribute to the chic silhouettes of the 1940s, the 'Coquette' pillbox is the epitome of elegance. This isn't just an accessory; it's the final, perfect punctuation to your outfit. Each 'Coquette' is made to order. We will collaborate with you, using swatches of your dress fabric or details from your accessories to craft a hat that is uniquely, breathtakingly yours. Let's create your perfect match.
• •A day as unique as your love story deserves an accessory to match. From the Mother of the Bride to the final, perfect touch on your own bridal look, we believe in the magic of collaboration. Send us your vision, your color palette, your inspiration, and together we will craft a bespoke headpiece that will be treasured long after the last dance. Your big day is our passion. #BespokeBridal #MotherOfTheBride #WeddingHat #CustomMillinery #AnnaChocola
• •An Invitation to Timeless Style | The Art of the Hat by Anna Chocola
• •A hat isn't just worn, it's experienced. It has the power to transform an outfit and a mood. Feeling fabulous starts at the top. ✨ #VintageStyle #Millinery #PowerOfStyle