Brand Tone

Empowering & Supportive, Expert & Evidence-Based, Realistic & Accessible, Caring & Compassionate, Motivational & Reassuring

Brand Values

• •Effectiveness & Efficiency
• •Holistic Health
• •Empowerment of Women
• •Knowledge & Science
• •Sustainability & Long-Term Well-being
• •Self-Love & Body Connection

Best Practices

• •Speak Directly to Her 'Why': Always circle back to the core mission: empowering women to achieve lasting strength, health, and confidence through efficient, science-backed methods. Every piece of copy should echo this purpose.
• •Use "You-focused" Language that Empowers: Frame benefits around what the client will achieve, feel, and overcome (e.g., "You'll discover your inner power," "You can say goodbye to nagging pain"). Use active, encouraging verbs.
• •Integrate Proof with Empathy: Combine expert-backed claims (e.g., "based on exercise physiology," "proven by 50,000 women") with understanding language that acknowledges struggles (e.g., "tired of confusing advice," "if you're battling daily pain"). This builds trust and relatability.
• •Maintain Clarity and Simplicity: Just as the workouts are short and effective, the language should be clear, concise, and easy to understand. Avoid overly technical jargon unless briefly explained. The message is about accessibility.
• •Show, Don't Just Tell, with Authentic Stories: Utilize genuine client testimonials and success stories extensively. Let the voices of transformed women carry the message of hope, efficacy, and the caring nature of the brand. This is more powerful than simply stating the brand's values.

Social Perception

Trusted Expert, Effective Problem Solver, Champion for Women's Health, Innovator, Relatable

Copy Examples

• •Headline: "Unlock Your Strength in Just 15 Minutes a Day. Feel energized, not exhausted. Discover Anna Bogdanova's science-backed method for real results, without the overwhelm."
• •Social Media Post: "Tired of workouts that punish instead of empower? 🤔 Anna Bogdanova's approach is different. We focus on smart, effective movements that build strength, ease pain, and fit YOUR life. Join 50,000+ women transforming their health in minutes a day. Ready to feel strong? 💪 #AnnaBogdanovaStrength #FemaleFitness #PainRelief #StrongWomen"
• •Email Subject Line: "Ditch the Long Hours, Not Your Strength Goals | Anna Bogdanova" Body Snippet: "Life's busy. But your strength and well-being don't have to take a backseat. Anna Bogdanova's clinically-proven micro-workouts are designed for maximum impact with minimal time. Learn how to activate your power, the smart way. [Link to program]"
• •Website Testimonial Snippet Intro: "From Chronic Pain to Confident Power: [Client Name]'s Story with Anna Bogdanova. 'I never thought I could be this strong or live without daily pain. Anna's 10-minute routines changed everything.' Hear more stories like [Client Name]'s..."
• •Ad Copy for a Specific Program (e.g., Post-Natal): "New Mom, New Strength. Gently rebuild your core and reclaim your energy with Anna Bogdanova's expert-designed post-natal program. Safe, effective 10-minute daily movements to support your body's recovery and help you feel like yourself again. Your strength journey, simplified. ✨"