Brand Tone

Personal, heartfelt, quality-focused, artisanal, caring, passionate, creative.

Brand Values

• •Craftsmanship/Quality
• •Personal Connection/Storytelling
• •Ethical Practices
• •Customer Service
• •Made in the USA

Best Practices

• •Embrace Storytelling: Continuously weave the brand's origin story, the inspiration behind collections, and the craftsmanship involved into product descriptions, social media, and email marketing. This reinforces the personal and heartfelt aspect.
• •Highlight "Handmade" and "Heirloom Quality": Use descriptive language that emphasizes the artisanal nature, the quality of materials, and the durability of the products, positioning them as long-lasting investments.
• •Maintain a Warm and Approachable Voice: Whether it's website copy, customer service emails, or social media captions, the tone should be friendly, helpful, and personal, reflecting the brand's roots.
• •Showcase Ethical Commitments: If the brand continues to support home-based seamstresses and fair wages, this should be a transparent and proud part of its messaging, appealing to conscious consumers.
• •Be Consistent Across All Channels: Ensure the visual branding (imagery, colors) and the written tone are harmonious across the website, any social media, packaging, and customer communications to build a cohesive and recognizable brand identity.

Social Perception

The social perception of Annabel Bleu is sharply divided and largely negative in recent times, despite an initially positive image portrayed by the brand and some older blog features.

Copy Examples

• •Headline: Drape Your Home in Love: Annabel Bleu – Where Every Stitch Tells a Story. Body: Inspired by family traditions and a passion for timeless design, Annabel Bleu brings you heirloom-quality pillows and textiles, lovingly handmade in Los Angeles. Discover the art of home with us.
• •Headline: From Our Hands to Your Home: The Annabel Bleu Difference. Body: We believe in beauty, quality, and the personal touch. Each Annabel Bleu piece is crafted with care by skilled artisans, ensuring your decor is as unique and special as your home. Experience handmade luxury.
• •Headline: More Than Just Decor – It's a Piece of Heart. Body: Annabel Bleu was born from a love for fabric and family. We pour that same love into every pillow, drape, and textile we create, helping you craft a space that truly feels like home.
• •Headline: Timeless Style, Ethically Crafted. Body: At Annabel Bleu, beautiful design and fair practices go hand-in-hand. Our exquisite home textiles are made in the USA, supporting local artisans and bringing enduring elegance to your interiors.
• •Headline: Customize Your Comfort: Annabel Bleu Bespoke Textiles. Body: Have a unique vision for your space? Let us bring it to life. Annabel Bleu offers custom-made pillows and drapery, tailored to your exact desires. Email us to start your design journey.