Brand Tone

Professional, Innovative, Elegant, Customer-centric, Passionate & Creative

Brand Values

• •Quality
• •Innovation
• •Exclusivity & Design
• •Service & Customer Satisfaction
• •Heritage & Legacy
• •"Make in India" & Supporting Local Economy
• •Accessibility
• •Sustainability

Best Practices

• •Develop a Brand Voice Guide: Document the brand's tone (Professional, Innovative, Elegant), core values, and key messaging points. Share this with everyone creating content.
• •Emphasize Heritage and Expertise: Consistently weave in the brand's 50+ years of experience and "Make in India" philosophy to build trust and highlight quality.
• •Showcase Innovation and Modernity: Regularly feature new LED products, smart lighting capabilities, and contemporary designs to reinforce the brand's forward-thinking approach.
• •Use Elegant and Evocative Language: Employ descriptive and sophisticated language that reflects the luxury and design quality of the products. Focus on how the lighting transforms spaces and creates ambiance.
• •Maintain a Customer-Centric Approach: While highlighting product features, always connect them back to customer benefits – creating a beautiful home, improving an atmosphere, energy savings, or the pride of owning a quality, Indian-made product. Focus on fostering creativity and enabling a sophisticated lifestyle.

Social Perception

Generally perceived as a reputable and established brand offering high-quality and stylish lighting solutions. They are seen as a market leader with a long-standing presence, trusted and innovative.

Copy Examples

• •Headline: Illuminate Your World with Ankur Lighting: Where Heritage Meets Innovation. Body: For over 50 years, Ankur Lighting has been crafting more than just light; we've been shaping atmospheres. Discover our exquisite collection of Indian-made designer lighting and experience the perfect blend of timeless quality and cutting-edge technology. Light up your life with Ankur.
• •Headline: The Future of Light is Here. And it's Beautiful. Body: Step into a brighter tomorrow with Ankur Lighting's innovative LED solutions. From smart, energy-efficient designs to breathtaking contemporary chandeliers, we're redefining brilliance. Explore lighting that’s as intelligent as it is inspiring.
• •Headline: Bespoke Brilliance. Tailored for You. Body: Your space is unique. Your lighting should be too. At Ankur Lighting, we specialize in creating custom lighting masterpieces that reflect your individual style and elevate your environment. Let our artisans bring your vision to light.
• •Headline: More Than Just Fixtures. We Deliver Experiences. Body: Ankur Lighting transforms spaces and illuminates lives. Our commitment to quality, design, and unparalleled service ensures that every interaction with us is as exceptional as our products. Discover the Ankur difference.
• •Headline: Investing in Ambiance. Designed for Life. Body: Create an atmosphere of elegance and sophistication with Ankur Lighting. Our curated collections offer world-class design and lasting quality, ensuring your home or business shines with an unmatched glow. Explore the art of illumination.