Brand Tone

Professional and Established, Innovative and Modern, Quality-Oriented and Reliable, Aspirational and Lifestyle-Focused, Customer-Centric

Brand Values

• •Quality
• •Innovation
• •Exclusivity
• •Service
• •Accessibility (Evolving)
• •Heritage and Experience
• •Fostering Creativity

Best Practices

• •Emphasize Heritage and Expertise: Consistently weave in the brand's long history (since 1979) and experience to build trust and convey authority. Mentioning "over 50 years of experience" reinforces reliability.
• •Highlight Quality and Innovation: Use language that reflects a commitment to high-quality materials, craftsmanship ("handcrafted"), and the latest lighting technology (LED, smart lighting, energy efficiency).
• •Maintain a Professional yet Aspirational Voice: Balance informative and technical details with language that evokes a sense of style, sophistication, and improved lifestyle. Words like "elevate," "transform," "inspire," and "sophisticated" can be used appropriately.
• •Showcase Versatility: Tailor messaging to different segments (residential, commercial, hospitality) while maintaining the core brand values. Highlight the breadth of the product range and the ability to cater to diverse needs.
• •Focus on Solutions and Benefits: Instead of just listing product features, explain how Ankur Lighting's products solve customer problems or enhance their spaces – creating ambiance, improving productivity, saving energy, or adding aesthetic value.

Social Perception

Generally perceived as a reputable and established Indian lighting brand, known for a wide variety of products and quality. Seen as a go-to for diverse lighting needs, from basic bulbs to elaborate chandeliers, catering to both individual and institutional clients. Positions them slightly towards the premium end of the market for many consumers. Recognized for its long-standing presence but also for adapting to modern trends like e-commerce and LED technology.

Copy Examples

• •Headline: Illuminate Your Vision. Experience Ankur Lighting. Body: For over 50 years, Ankur Lighting has been at the forefront of lighting innovation in India. Discover our curated collection of designer and architectural lighting, crafted to transform spaces and inspire creativity. Explore the future of light. Call to Action: Visit ankurlighting.com
• •Headline: Beyond Illumination. It's an Ankur Ambiance. Body: From statement chandeliers that define luxury to smart, energy-efficient LEDs that simplify life, Ankur Lighting offers more than just light. We deliver ambiance, quality, and a touch of sophistication to every room. Elevate your lifestyle with lighting that speaks volumes. Call to Action: Shop New Arrivals
• •Headline: Crafted in India. Designed for the World. Body: Embrace the art of illumination with Ankur Lighting. Our commitment to 'Make in India' combines with world-class design principles to bring you lighting solutions that are both innovative and timeless. Experience the Ankur difference in quality and creativity. Call to Action: Discover Our Collections
• •Headline: Your Space, Perfectly Lit. Body: Whether you're designing a cozy home, a dynamic retail space, or a sophisticated office, Ankur Lighting provides bespoke solutions tailored to your vision. Explore our extensive range, from energy-saving essentials to breathtaking decorative pieces, and let us help you create the perfect atmosphere. Call to Action: Get a Lighting Consultation
• •Headline: The Future is Bright. And Beautifully Lit by Ankur. Body: Step into a world where cutting-edge technology meets exquisite design. Ankur Lighting leads the way with advanced LED solutions, smart home integration, and designs that set trends. Light up your world with innovation and style. Call to Action: Explore Smart Lighting