Brand Tone

Elegant, Romantic, and Joyful.

Brand Values

• •Feminine Empowerment
• •Quality Craftsmanship
• •Contemporary Aesthetics
• •Joy and Self-Expression

Best Practices

• •Lead with Emotion: Start copy with words that evoke feeling—"romance," "joy," "confidence," "dreamy." Focus on how the customer will *feel* wearing the clothes, not just the product features.
• •Use Storytelling Language: Frame collections and pieces within a narrative. Use phrases like "tells a story," "dreamy outfits come alive," and "perfect for the summer wedding season" to place the customer in an aspirational context.
• •Emphasize Craftsmanship and Quality: Consistently use terms like "meticulous craftsmanship," "luxurious fabrics," "perfect tailoring," and "attention to detail" to reinforce the brand's value and justify its premium positioning.
• •Speak Directly to the Modern Woman: Use language that addresses the target audience, such as "for the modern woman of today," "perfect contemporary woman," and "seamlessly transitioning from office parties to elegant soirées."
• •Maintain Visual and Textual Harmony: Ensure the romantic, elegant, and joyful tone of the copy is always matched by the visual style of the photography—soft lighting, graceful poses, and beautiful settings. This creates a cohesive and immersive brand experience.

Social Perception

The public perceives Ankita Dharman as a talented designer brand that delivers high-quality, visually stunning apparel. It is recognized for its chic, contemporary silhouettes and is featured on prominent Indian luxury fashion retail platforms. Customers and fashion editors note the brand's passion for detail and flattering fits. While noted as being on the more expensive side, the perception is that the quality and design justify the cost, with the promise of receiving compliments. The brand is seen as a go-to for making a statement at special occasions like weddings and parties.

Copy Examples

• •Where Elegance Meets Joy. Discover designer wear that tells your story.
• •Wrapped in the romance of a summer bloom. Our Tuscany Balloon Dress isn't just a piece of clothing; it's a feeling. A reminder to find the poetry in everyday moments. #AnkitaDharman #ADWayOfLife #ElegantStyle
• •Your Dream Wedding Guest Outfit Is Here.
• •Tired of the same old party wear? Stand out with grace. Ankita Dharman offers meticulously crafted lehengas, dresses, and co-ord sets for the modern woman who isn't afraid to shine. Shop our latest collection and find the outfit that makes heads turn. [Shop Now]
• •Be the embodiment of ethereal grace in our Scarlet Lehenga Set. Designed for the modern romantic, this ensemble features delicate floral prints on flowing crepe, blending timeless tradition with contemporary chic. Perfect for making an unforgettable entrance at any celebration. Feel confident, feel beautiful, feel you.