Brand Tone

Innovative and Tech-Forward, Reliable and High-Quality, User-Centric and Solution-Oriented, Confident and Leading, Approachable and Engaging, Slightly Aspirational and Modern

Brand Values

• •Innovation
• •Quality and Reliability
• •Customer-Centricity
• •Integrity
• •Sustainability
• •Growth and Collaboration
• •Emotional Design

Best Practices

• •Lead with Innovation and User Benefit: Always highlight how Anker's technology and innovative features directly benefit the user (e.g., saves time, adds convenience, solves a problem).
• •Emphasize Reliability and Quality: Use confident language that reflects the brand's leadership and the proven performance and durability of its products. Back up claims with specifics where possible (e.g., "charges your iPhone to 50% in just 30 minutes").
• •Maintain a Tech-Savvy yet Accessible Voice: While the products are advanced, the language should be clear, concise, and easy for a broad audience to understand. Avoid overly technical jargon unless explained.
• •Be Aspirational but Grounded: Showcase how Anker products fit into a modern, efficient lifestyle, but keep the focus on practical advantages and real-world applications.
• •Incorporate a Sense of Forward Momentum: Convey that Anker is constantly evolving, pushing boundaries, and leading the charge in consumer electronics, particularly in power solutions and related smart devices.

Social Perception

Trusted for Charging Solutions, Innovative and High-Performing, Good Quality and Durable, Premium but Value-for-Money, Good Customer Service, Progressive and Modern, Growing Eco-Consciousness

Copy Examples

• •Headline: Anker Singapore: Powering Your Life, Innovatively. Body: Don't just charge, revolutionize the way you power your world. Anker brings cutting-edge GaNPrime™ technology to Singapore, delivering faster, safer, and smarter charging for all your devices. Experience the future of power. #AnkerInnovation #ChargeSmarterSG
• •Headline: Stay Connected, Stay Ahead. Anker Reliability, Singapore Style. Body: From a hectic day of meetings to your weekend adventures across the island, trust Anker's award-winning power banks and chargers to keep you going. Built to last, designed for your life. #AnkerSG #ReliablePower #TechEssential
• •Headline: Less Waiting, More Doing. Unlock Peak Performance with Anker. Body: Why let a low battery slow you down? Anker's high-speed charging solutions are engineered to get your devices back in action, fast. Power up your productivity and play, efficiently and effortlessly. Discover the Anker difference in Singapore. #AnkerFastCharge #PowerYourDaySG
• •Headline: Smart Tech, Seamless Living. Anker & Eufy for Your Singapore Home. Body: Experience the synergy of intelligent charging and smart living. Anker and Eufy bring you a world of innovation, from powerful charging hubs to intuitive smart home devices. Elevate your everyday with technology that understands you. #AnkerSmartHomeSG #EufyLife
• •Headline: Join the Charge Towards a Greener Future with Anker Singapore. Body: Powering your devices responsibly. Our latest range of chargers incorporates sustainable materials without compromising on the Anker performance you trust. Make a conscious choice for powerful, eco-friendly charging. #AnkerSustainableCharge #FutureForwardSG