Tono de Marca

Confident, vibrant, and effortlessly chic. It is direct and aspirational, maintaining a polished and sophisticated feel while remaining accessible and inspiring. It evokes the feeling of a sun-drenched, endless summer.

Valores de Marca

• •Exclusivity and Artistry
• •Quality and Flattering Fits
• •Ethical Production
• •Scarcity and Desirability

Mejores Prácticas

• •Lead with Exclusivity: Always emphasize that prints are "exclusive," "in-house," and produced in "limited quantities" to reinforce the brand’s core value proposition and create desire.
• •Focus on "Feel" and "Fit": Use sensory and evocative language like "premium-quality fabrics," "buttery-soft," "feels like a second skin," and "flattering fits" to help customers imagine the product experience.
• •Maintain a Confident & Chic Tone: The voice should be aspirational but direct, avoiding overly casual slang, emojis, or a sales-heavy tone to reflect the brand's polished aesthetic.
• •Incorporate the Australian Origin: Subtly remind the audience of the brand's roots with phrases like "Designed in Brisbane, Australia" to add authenticity and appeal.
• •Use "You-Centric" Language: Frame the copy around the customer, focusing on their benefits and experience (e.g., "In our bikinis, you'll feel confident and stylish") to make the brand feel personal.

Percepción Social

Positive and aspirational, primarily shaped by the brand's curated Instagram content featuring confident women in scenic locations. It suggests a community-oriented approach, with a demand for unique designs, quality, and flattering fits that stand apart from mass-market options.

Ejemplos de Copy

• •Designed in-house, worn by you. Introducing the Sahara print—a design as unique as you are. Crafted from premium fabrics for a fit that feels like a second skin. Available in limited quantities. #anka #AustralianSwimwear #ExclusivePrints
• •Art You Can Wear. Our prints are crafted in-house and exclusive to anka. Discover unique swimwear designed to make a statement. Shop The Collection.
• •You have an eye for the details. As part of the anka club, get exclusive early access to our new Resortwear drop before anyone else. Limited pieces, designed in Brisbane with our signature attention to quality. Your next favorite piece awaits.
• •Two bikinis in one. Endless summer style. Our Marigold bikini is fully reversible, giving you more looks with less. Made with premium, buttery-soft fabric for a fit that flatters, always. Tap to shop.
• •The Sahara Tie Bottom offers timeless style with a custom fit. Adjustable side ties ensure comfort, while our exclusive in-house Sahara print brings a touch of artistry to a classic silhouette. Crafted with premium, durable fabric and designed for a flattering shape that moves with you. Pair it with the Sahara Tri Top for an unforgettable set.