Brand Tone

Sentimental, Youthful, Trendy, Proudly French/Local, Entrepreneurial

Brand Values

• •Love
• •Remembrance
• •Personalization
• •Entrepreneurial Spirit
• •French/Corsican Heritage

Best Practices

• •Create a style guide to maintain brand consistency.
• •Share the founder's story to build authenticity.
• •Adapt the tone to each platform while maintaining core values.
• •Emphasize love, connection, and personalization in all communications.
• •Monitor customer feedback to adapt to the desired tone

Social Perception

Perceived as a sentimental, youthful, and trendy brand, with a strong emphasis on personalization and French/Corsican heritage. It's important to maintain a positive image through customer reviews and testimonials.

Copy Examples

• •"Idées Cadeaux" for mothers, fathers, couples, best friends.
• •Anjulu: A Corsican diminutive of "anghjulu" (Angel), a tribute to his late grandfather.
• •Discover our personalized jewelry, the perfect gift for your loved ones.
• •Created by Arthur, a young man from Toulouse, driven by passion.
• •Show your love with a unique, custom-made gift from Anjulu.