Brand Tone

inspirational, serene, and mystical

Brand Values

• •Spirituality
• •Guidance and Support
• •Positive Energy
• •Authenticity
• •Community

Best Practices

• •Use an Empathetic and Gentle Vocabulary: Always use words that convey calmness, support, and understanding (e.g., "serene," "illuminate," "guide," "connect," "energy," "light").
• •Maintain a Positive and Uplifting Tone: Every piece of copy should aim to inspire and uplift the reader. Avoid negative language and focus on the positive aspects of the spiritual journey.
• •Incorporate Mystical and Spiritual Keywords: Consistently use terms related to your niche, such as "angelic," "divine," "sacred," "aura," "chakras," and "universe," to reinforce your brand identity.
• •Speak Directly to the "Soul": Address your audience in a personal and profound way. Use "you" and "your" to create a direct connection, as if speaking to their inner self (e.g., "your soul," "your path," "your inner light").
• •Be Consistent Across All Platforms: Ensure that the tone and voice are the same on the website, social media, emails, and any other customer touchpoint to build a strong and recognizable brand identity.

Social Perception

The brand is perceived as a specialized, genuine, and trustworthy "loja mística" (mystical store). Customers appreciate its niche and specific items, and the community on social media is engaging, sharing the brand's values, and participating in spiritual discussions. The brand generally maintains a favorable reputation with no significant negative complaints.

Copy Examples

• •Feel the purifying energy of our new Amethyst collection. Let its light dissolve negativity and elevate your spirit. Find your inner peace with Anjos de Luz.
• •In the silence of your soul, your guardian angel whispers. Are you listening? ✨ #AnjosDeLuz #SpiritualGuidance #InnerVoice
• •Illuminate your path. Discover our curated collection of mystical tools to guide you on your spiritual journey. Welcome, soul of light.
• •Hello [Customer Name], new energies have arrived at Anjos de Luz. Explore our new incense, oracle decks, and angelic figures designed to bring more light into your life.
• •Connect with the divine. Join our online meditation workshop and learn to communicate with your angelic guides. Spaces are limited to maintain a sacred atmosphere. Register now.