Brand Tone

Inspirational, Artistic, and Approachable

Brand Values

• •Creativity & Artistry
• •Self-Expression & Individuality
• •Originality & Uniqueness
• •Support for Artists
• •Authenticity & Inclusivity

Best Practices

• •Develop a Tone of Voice Guide: Create a simple internal document outlining key characteristics of the Anivartee voice (e.g., inspirational, artistic, friendly, positive adjectives, words to use/avoid). Share this with anyone creating content.
• •Prioritize "Expression" and "Individuality": Consistently weave themes of self-expression, uniqueness, and personal storytelling into product descriptions, social media updates, and email marketing.
• •Use Positive and Uplifting Language: Focus on aspirational and encouraging words. Avoid overly technical jargon or negative framing. Let the enthusiasm for art and creativity shine through.
• •Speak to the "Why," Not Just the "What": Instead of only describing product features, explain how the product allows the customer to express themselves, enhance their space, or feel inspired. Connect the product to the brand's core values.
• •Maintain Consistency Across All Channels: Ensure that the tone used on the website aligns with social media posts, email newsletters, and any customer service interactions. Regular review of content across platforms can help maintain this consistency.

Social Perception

Niche E-commerce Brand

Copy Examples

• •Instagram Post (Image: Person smiling, wearing a unique Anivartee t-shirt): Unleash your inner story. ✨ Our latest collection is all about art that feels like *you*. Find pieces that don't just fit your style, but speak your soul. Tap the link in bio to explore designs that celebrate your unique spark! #Anivarte #WearYourArt #SelfExpression
• •Facebook Ad (Carousel of different products like mugs, tote bags, phone cases): Tired of the same old thing? 🤔 Anivarte brings artistry to your everyday. From your morning coffee to your statement tee, discover unique designs crafted to inspire. Support creativity, express yourself. Shop now and find your new favorite! ➡️ [Shop Link]
• •Email Subject Line (for a new collection launch): 🎨 Fresh from the studio: Art that transforms your everyday! (Email Body Snippet): Hello [Customer Name], get ready to be inspired! Anivarte's new arrivals are here, bursting with creativity and designed to help you express your unique individuality. Each piece tells a story – what will yours be?
• •Product Description (for a vibrant wall art piece): More than just decor, it's a conversation starter. This [Product Name] piece from Anivarte brings a burst of [describe colors/theme, e.g., 'uplifting energy,' 'calm serenity'] to your space. Crafted for a touch of originality, it's the perfect way to reflect your personal style and inspire your daily life. Let your walls tell your story.
• •"About Us" Snippet (for social media bio or website footer): Anivarte: Where creativity comes to life. We believe art is for everyone, a way to express, to inspire, and to celebrate the unique you. Discover artist-driven designs that add a touch of originality to your world.