Brand Tone

Warm & Friendly, Playful & Fun, Sentimental & Heartfelt, Appreciative

Brand Values

• •Love for Pets
• •Personalization & Uniqueness
• •Quality Craftsmanship
• •Customer Happiness
• •Memorializing Beloved Companions

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., warm, playful, empathetic), including preferred vocabulary, sentence structure, and use of humor or emotion. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to – pet lovers who see their pets as family. Use language that resonates with their emotions and experiences.
• •Prioritize "You" and "Your Pet": Focus the narrative on the customer and their beloved animal. Make them the hero of the story.
• •Inject Personality, Authentically: Let the genuine love for pets shine through. Use emojis, exclamation points, and heartfelt language where appropriate, but avoid sounding forced or insincere. Storytelling about the impact of pet companionship can be powerful.
• •Review and Refine Regularly: Periodically review your website copy, social media posts, and marketing materials to ensure they consistently reflect the desired brand tone. Get feedback from team members or even trusted customers.

Social Perception

Positive & Emotionally Connected, Gift-Worthy, Creative & Artistic, Trust (Implied)

Copy Examples

• •Facebook Ad (Image: A collage of happy customers with their pet portraits): Turn your furry, scaly, or feathery friend into a stunning work of art! ❤️ At Anivartee, we capture the unique personality of your beloved pet on canvas, blankets, mugs, and more. Get ready for happy tears! ✨ Shop now and let us create a masterpiece that celebrates your special bond. #Anivartee #PetLove #CustomPetArt #ForeverFriend
• •Instagram Caption (Image: A beautifully styled photo of a custom pet phone case): Carry your best friend with you, wherever you go! 🐾 Our custom pet phone cases are more than just protection; they're a daily reminder of the joy your pet brings. Who's the adorable face on YOUR Anivartee creation? Tag us! #PetPortrait #PhoneCaseSwag #AnivarteePets #DogObsessed #Catitude
• •Website Homepage Banner Text: Your Pet, Our Passion. Immortalize your beloved companion with a custom art piece from Anivartee. More than just a portrait, it's a heartfelt tribute to the unconditional love they give. Let's create something beautiful together.
• •Email Subject Line (Promotional): 🐾 A PAW-some Treat for You & Your Pet Inside! (Anivartee)
• •Product Description Snippet (for a custom pet blanket): Snuggle up with your favorite furball – even when they're not right beside you! Our ultra-soft custom pet blankets are designed with love, featuring a beautiful artistic rendition of YOUR pet. Perfect for cozy nights, a thoughtful gift, or a cherished memorial. Create your comfort today.