Brand Tone

creative, passionate, educational, and friendly

Brand Values

• •Creativity & Originality
• •Education & Knowledge Sharing
• •Quality
• •Accessibility & Affordability
• •Passion
• •Customer Focus

Best Practices

• •Embrace Enthusiasm: Use exclamation points judiciously and words that convey excitement and passion for crafting, embroidery, and quilting.
• •Be Encouraging and Inclusive: Address crafters of all levels, making beginners feel welcome and experienced users inspired. Avoid overly technical jargon without explanation.
• •Focus on Creativity and Inspiration: Highlight the artistic possibilities that the designs unlock. Encourage customers to personalize and share their projects.
• •Maintain a Helpful and Educational Stance: Offer tips, explain techniques clearly, and position the brand as a knowledgeable resource in the embroidery community.
• •Use Friendly and Approachable Language: Opt for a conversational style rather than overly formal or corporate language. Words like "you," "we," and "let's" can foster a sense of connection.

Social Perception

The brand is seen as a leader in the home embroidery industry. Many customers express satisfaction with the quality and beauty of Anita Goodesign's designs. They are praised for being well-digitized and producing good results. The educational content and workshops are also appreciated. Customers enjoy the creativity the designs offer.

Copy Examples

• •Unleash your inner artist! Our newest collection, 'Whimsical Wonders,' is bursting with enchanting embroidery designs perfect for adding a touch of magic to your next project. Dive in and let your creativity bloom!
• •New to machine embroidery? No worries! Our step-by-step tutorials guide you through every stitch, making even the most intricate designs a joyful breeze. Let's create something beautiful together!
• •SEW much to love! ❤️ Our All Access members get exclusive early peeks at upcoming designs, plus a treasure trove of patterns every month. Join the Anita Goodesign family and never run out of inspiration!
• •From delicate florals to bold geometrics, our hand-digitized embroidery designs are crafted with passion and precision. Discover the Anita Goodesign difference and elevate your craft to a work of art.
• •Got a question? We're here to help! Our team is passionate about supporting your creative journey. Explore our educational resources or reach out – we love seeing what you make!