Brand Tone

Empowering, Confident, and Chic.

Brand Values

• •Empowerment
• •Sophistication & Style
• •Individuality
• •Personal Connection

Best Practices

• •Lead with The Feeling: Always focus copy on the feeling the clothes evoke (confidence, empowerment, elegance) rather than just the features (color, fabric). Instead of This is a blue dress, write Step into your confidence with this stunning cobalt blue dress.
• •Speak Directly to Her: Use the second person (you, your) to create a direct and personal conversation with the customer. The brands mission is to serve her, so the copy should always make her the hero of the story.
• •Embrace Empowering Verbs: Use strong, active verbs that inspire action and confidence. Words like command, celebrate, empower, define, shine, and unleash will reinforce the brands powerful tone.
• •Weave in the Founders Story: Periodically reference the brands origins and the personal stylist touch. This differentiates Aniska Jones from larger, impersonal retailers and reinforces the values of curation and authenticity. For example: Hand-selected by our founder, this piece is guaranteed to...
• •Maintain a Chic & Polished Vocabulary: Avoid overly casual slang or emojis that might dilute the sophisticated brand image. The tone should remain elevated and aspirational, consistent with the tagline Sophistication Is The New Era.

Social Perception

On Instagram, engagement appears positive, with followers commenting favorably on the apparel's style. The brand is perceived as a high-style, Black-owned business that offers bold and glamorous outfits for special occasions. It is seen as aspirational, and customers who wear the brand likely feel confident and fashionable. The lack of widespread reviews means there is little public data on factors like shipping, customer service, or garment quality, which makes the brand's direct communication and social proof (customer photos) even more critical.

Copy Examples

• •Don't just enter the room, command it. Our 'Not Afraid to Sparkle' Blazer isn't just an outfit; it's a statement. Designed for the woman who builds her own empire and shines on her own terms. #AniskaJones #PowerDressing #ConfidenceLooksGoodOnYou #StatementPiece
• •Sophistication is Your Superpower. Discover hand-selected styles that celebrate every version of you. Shop The New Collection.
• •From the boardroom to a birthday toast, your wardrobe should work as hard as you do. Aniska Jones offers chic, statement-making apparel designed to bring confidence to your closet. Find your new favorite power outfit today.
• •Psst... Your Next Favorite Outfit is Here. Ready to turn heads? Discover new arrivals from Aniska Jones, curated to make you feel unstoppable.
• •Every piece we create is designed with one person in mind: you. We're here to help you celebrate yourself. #FounderStory #ChicFashion #DressToImpress #AniskaJonesStyle