Brand Tone

Trustworthy, Accessible, Nurturing, and Caring

Brand Values

• •Trust
• •Security
• •Accessibility
• •Care
• •Comfort
• •Family

Best Practices

• •Emphasize security and trust in all communications.
• •Highlight free shipping and easy payment options.
• •Maintain a friendly and accessible tone, especially when offering customer support.
• •Focus on comfort and care when promoting products for children.
• •Use nurturing language when appropriate, reflecting the brand's focus on family needs.

Social Perception

A reliable, secure, and caring brand that prioritizes customer trust and provides comfort-focused products, especially for children and families.

Copy Examples

• •"Frete Grátis para todo o Brasil! Aproveite!"
• •"Pagamento Seguro e Loja oficial Registrada e com certificado SSL. Compre com tranquilidade!"
• •"Atendimento via WhatsApp: Estamos aqui para ajudar!"
• •"Descubra o conforto e cuidado dos nossos sacos de dormir para bebê."
• •"Sua família merece o melhor. Conte com a Animo Vita!"