Brand Tone

reassuring, caring, and practical

Brand Values

• •Pet Safety and Security
• •Peace of Mind for Owners
• •Simplicity and Accessibility
• •Durability and Quality
• •Customer Support
• •Privacy Control

Best Practices

• •Prioritize "Peace of Mind": Consistently frame the product's benefits around the emotional relief and security it provides to pet owners.
• •Use Clear and Simple Language: Avoid overly technical jargon. Explain how the medal works in a way that is easy for everyone to understand.
• •Emphasize Key Features Concisely: Regularly highlight benefits like "no subscription," "GPS alerts on scan," "privacy control," and "durable/waterproof."
• •Show, Don't Just Tell: Use visuals (photos, videos of pets wearing the medals, happy reunions if possible) and testimonials to reinforce the message of safety and reliability.
• •Maintain a Helpful and Supportive Voice: Whether in product descriptions, FAQs, or customer service interactions, the tone should always be approachable and focused on helping the customer protect their pet.

Social Perception

Generally perceived as reliable with positive customer feedback highlighting effectiveness and good customer service. Some mixed ratings from automated scam detection websites.

Copy Examples

• •Headline: Keep Them Safe, Bring Them Home. Discover the Animoco Connected Medal. Body: Losing a pet is every owner's nightmare. Our smart QR code medal provides a fast, simple, and reliable way to reunite you with your furry friend. No subscription, just peace of mind.
• •Social Media Post (with image of a happy dog wearing the medal): Adventure often calls, but safety always comes first! With Animoco, your best friend carries their way home right on their collar. Easy to scan, instant alerts. Give yourself the gift of reassurance. #Animoco #PetSafety #ConnectedPet #PeaceOfMind
• •Product Description Snippet: More than just a tag, it's your pet's lifeline. The Animoco medal connects finders directly to you, sharing vital information (that you control) to ensure a swift reunion. Durable, waterproof, and designed for comfort.
• •Email Subject Line: Worry Less, Explore More: Secure Your Pet with Animoco. Email Body Snippet: At Animoco, we understand that your pet is family. That's why we created a straightforward solution to help them find their way back if they wander off. Get your Animoco medal today and enjoy every adventure with greater confidence.
• •Short Ad Copy: Lost Pet? Not Anymore. Animoco: Scan. Connect. Reunite. Simple, effective, and always there for them (and you!).