Brand Tone

Passionate, Youthful, and Community-focused

Brand Values

• •Authenticity
• •Quality
• •Fandom Celebration
• •Connection

Best Practices

• •Speak Like a Fan, Not a Corporation: Always use language that is authentic to the anime community. Reference specific characters, plot points, and inside jokes. Avoid overly formal or corporate jargon.
• •Balance Promotion with Community Content: On social media, follow an 80/20 rule. 80% of your content should be engaging, community-focused posts (memes, discussion questions, anime news), while 20% can be direct product promotion. This builds loyalty and keeps the tone from feeling purely transactional.
• •Prioritize Visual Storytelling: Anime is a visual medium. Ensure that product photography and social media graphics are high-quality, vibrant, and reflect a dynamic "anime vibe." Use user-generated content (with permission) to show real fans enjoying the products.
• •Engage Actively and Informally: Respond to comments and messages promptly and with personality. Use emojis, GIFs, and an informal tone to make the brand feel approachable and like a friend in the community.
• •Keep it India-Focused: Continue to tailor content and references to the Indian anime community. This could include acknowledging local events (like Comic Con India), using region-specific humor, or simply reinforcing the "AnimeVibes India" identity to strengthen the niche connection.

Social Perception

The perception within their follower base appears to be that of a go-to source for anime merchandise in India, and a hub for relevant, engaging content. Their social media presence is well-received, fostering a sense of community among Indian anime fans.

Copy Examples

• •Unleash Your Cursed Energy. You asked for it, and we delivered. Our new Sukuna oversized tee is finally here. Crafted from premium cotton for a killer fit, it’s time to show everyone which side you're on. Tap to shop and own a piece of the Shibuya incident. #JujutsuKaisen #Sukuna #AnimeVibesIndia #AnimeMerch
• •Your New Main Character Uniform. Walk the campus halls like you own the place. From subtle nods to your favorite series to bold graphics that make a statement, our latest collection of tees and hoodies has your back. Gear up with AnimeVibes.
• •Dedicate Your Heart. And Your Wardrobe. The Rumbling may be over, but the legacy is forever. Our exclusive Attack on Titan tribute keychain is a must-have for every soldier. Made with high-quality metal to withstand any mission. Limited stock available. Get yours before it’s gone.
• •We're dropping one new design this weekend. You decide who gets the spotlight. Poll Options: Pirate King Vibe / Shinobi Style
• •More Than a Store. We're a Vibe. AnimeVibes was born from a simple idea: anime isn't just something you watch, it's a part of who you are. We're a team of fans in India dedicated to creating high-quality gear that you can wear with pride. From that iconic scene to the character that changed everything, we're here to help you carry your anime passion into the real world.