Brand Tone

Passionate & Enthusiastic, Youthful & Trendy, Community-Focused, Slightly Edgy & Confident, Approachable & Friendly

Brand Values

• •Self-Expression
• •Authenticity (within its niche)
• •Quality & Style
• •Passion for Anime Culture
• •Community

Best Practices

• •Know Your Audience Deeply: Understand their language, their favorite anime, their online hangouts, and what excites them. Use references and slang authentically (but avoid overdoing it or forcing it if it doesn't feel natural).
• •Embrace the Passion: Let the genuine love for anime and streetwear shine through in every word. Use enthusiastic and energetic language where appropriate.
• •Balance Edge with Inclusivity: While the style can be edgy, the tone should remain welcoming to all fans within the niche. Avoid gatekeeping language.
• •Be Visual in Your Language: Anime is a visual medium. Use descriptive words that help potential customers imagine wearing the clothes and feeling the vibe. Connect the copy to the visual identity of the brand.
• •Consistency Across Platforms: Whether it's a product description on the website, an Instagram caption, or a TikTok video text, maintain a consistent tone and voice. This builds brand recognition and trust. Ensure a seamless transition from the excitement generated on social media to the information provided on the product page.

Social Perception

Positive within its Niche, Specialized Appeal, Good Customer Experience (based on limited forum feedback), Visually Driven

Copy Examples

• •UNLEASH YOUR INNER [Protagonist/Power]. Our new [Product Type] just dropped. Cop it before it's gone. *Body:* Inspired by the legends, designed for the streets. This isn't just merch, it's a statement. Level up your wardrobe. *CTA:* Shop Now & Go Beyond!
• •JOIN THE BEYOND CREW. We see you, anime fam. *Body:* Rocking Anime Beyond means you're part of something bigger. Tag us in your fits @anime_beyond.de for a chance to be featured. Let’s show 'em how we roll. *CTA:* Tag Your Style! #AnimeBeyondCrew
• •OVERSIZED. BOLD. ANIME-POWERED. *Body:* Elevate your streetwear game with designs that hit different. Our latest collection blends iconic anime vibes with the freshest oversized cuts. Comfort, style, and your favorite sagas – all in one. *CTA:* Discover the Collection.
• •TIRED OF BORING MERCH? We Got You. *Body:* Generic is out. Anime Beyond brings you exclusive, artist-driven designs that speak your language. Wear your passion with style that turns heads. *CTA:* Upgrade Your Look.
• •EVERY STITCH TELLS A STORY. What's Yours? *Body:* From subtle nods to bold declarations, our apparel is crafted for those who live and breathe anime. Find the piece that resonates with your journey. *CTA:* Find Your Narrative.