Brand Tone

Knowledgeable & Expert, Friendly & Welcoming, Passionate, Trustworthy & Honest, Supportive & Encouraging, Professional

Brand Values

• •Quality: Offering well-made instruments and high-standard repair services.
• •Customer Focus: Prioritizing customer needs, satisfaction, and providing personalized service.
• •Expertise & Education: Sharing knowledge to help customers make informed decisions.
• •Value for Money: Providing good quality instruments at fair prices, often by dealing directly with makers.
• •Accessibility: Catering to a wide range of players, from beginners to more advanced, and offering different price points.
• •Passion for Music: A deep-seated love for string music that underpins the business.
• •Integrity: Operating with honesty and fairness in all dealings.

Best Practices

• •Speak from Expertise, Humbly: Share knowledge confidently but avoid jargon where possible, or explain it clearly. The aim is to empower the customer, not intimidate them.
• •Emphasize Personal Connection: Use 'we,' 'our team,' and directly address the customer ('your musical journey'). Highlight the human element of the business, like Dietrich's experience.
• •Focus on Benefits, Not Just Features: Instead of just saying 'Despiau bridge,' explain what a quality bridge means for the sound and playability, as seen in their YouTube reviews.
• •Be Consistently Warm and Encouraging: Especially when addressing students or those new to string instruments. Use positive and supportive language. Reinforce that they are there to help.
• •Let Customer Voices Shine (Subtly): Incorporate the sentiments expressed in positive reviews into the copy – words like 'trust,' 'quality,' 'friendly,' 'knowledgeable,' 'passionate.' This aligns the brand's voice with its proven perception.

Social Perception

Animato Audio (referring to Animato Strings in Brisbane) is highly regarded by its customers and the local string community. It's perceived as a go-to place for quality string instruments, expert advice, and reliable repairs in Brisbane. The owner, Dietrich Lasa, is seen as a knowledgeable, patient, and passionate expert. The brand evokes trust and a sense of community among string players. There's a strong appreciation for their customer service, which many describe as exceptional and personal.

Copy Examples

• •Headline: Find Your Perfect Harmony. Expert Advice & Quality String Instruments. Body: At Animato Audio, we believe every musician deserves an instrument that sings. From your first violin to a cherished cello upgrade, our passionate team, led by experienced string player Dietrich Lasa, is here to guide you. Discover quality, value, and a sound you'll love. Visit us in Brisbane or explore online. Call to Action: Explore Our Collection | Get Personalised Advice
• •Headline: More Than a Store, It's a String Player's Sanctuary. Body: For over [Number] years, Animato Strings has been Brisbane's trusted home for violin, viola, cello, and double bass enthusiasts. We're not just about sales; we're about fostering your musical journey with expert repairs, honest advice, and instruments prepared for the best possible sound. Call to Action: Visit Our Workshop | Read Our Customer Stories
• •Headline: The Right Note, Right from the Start. Student Instruments, Expertly Prepared. Body: Choosing a student instrument? We make it easy. At Animato Audio, every violin, viola, and cello is carefully selected and set up by our experts to ensure the best learning experience. Nurture their passion with an instrument that’s ready to play beautifully. Call to Action: Browse Student Instruments | Learn About Our Setup Process
• •Headline: Sound Advice, Beautiful Instruments. Your Journey in Music, Supported. Body: Whether you're a beginner or a seasoned player, Dietrich and the Animato Audio team offer unparalleled expertise. We source quality instruments directly, ensuring you get true value and a sound that inspires. Call to Action: Book a Consultation | Shop Accessories
• •Headline: Passion. Precision. Perfect Sound. That's the Animato Promise. Body: Walking into Animato Strings is an experience. It's where craftsmanship meets passion. We’re dedicated to providing exceptional string instruments, meticulous repairs, and the kind of personal service that turns customers into lifelong friends. Call to Action: Discover Our Range of Handcrafted Bows | Enquire About Instrument Appraisals