Brand Tone

fashion-forward, expressive, and empowering, with a friendly and approachable undercurrent

Brand Values

• •Self-Expression and Individuality
• •Elegance in Everyday Life
• •Femininity (in diverse forms)
• •Trend Awareness
• •Quality/New Imprint

Best Practices

• •Embrace "Soulful Expression": Consistently use language that links fashion choices back to individuality, personality, and inner "Anima." Use words like "express," "unleash," "your unique," "soulful," "authentic."
• •Balance Chic with Approachable: While showcasing elegance and trendiness, maintain a welcoming and inclusive voice. Avoid overly exclusive or intimidating language. Highlight how elegance can be part of everyday life.
• •Speak Directly to "Her": Address the target customer directly using "you" and "your." Make her feel seen and understood. Focus on how the clothes will make *her* feel and what they will enable *her* to express.
• •Stay Visually and Verbally Cohesive: Ensure the copy on all platforms (website, Instagram, TikTok, emails) reflects the same core values and aspirational yet friendly tone, even if the specific style of content varies (e.g., playful on TikTok, more descriptive on the website).
• •Empower and Inspire Confidence: Use active, confident language. Frame fashion as a tool for empowerment and self-assurance. Focus on the transformative power of finding and wearing what truly represents one's "Anima."

Social Perception

a modern, stylish boutique catering to women who want to express their personality through their clothing.

Copy Examples

• •Headline (Website Banner/Social Media Ad): "Anima Riccione: Your Style, Your Soul. Unleash it." Body: "Don't just wear clothes, wear your story. Discover collections that blend everyday elegance with the unique spark that's all you. Shop the new arrivals and let your Anima shine."
• •Instagram Post Caption (Showcasing a versatile dress): "From sunrise coffees to sunset cocktails, this dress understands your every mood. Effortlessly chic, undeniably you. How would you style your Anima today? ✨ #AnimaRiccione #StyleYourSoul #NewCollection"
• •TikTok Video Concept Intro Text: "POV: You just found the outfit that screams 'YOU'." (Followed by a quick change video showcasing a trendy Anima Riccione look).
• •Email Subject Line (for a sale or new collection): "Dare to Express? Your Anima Awaits (with 20% off!)." Body Snippet: "Hey [Customer Name], at Anima Riccione, we believe fashion is more than fabric – it's a feeling, an expression, your very soul. Dive into our latest collection, curated to empower your individuality..."
• •Product Description Snippet (for a statement piece): "More than just a [product type, e.g., 'blazer'], this is your armor of confidence. Designed for the woman who owns her style and isn't afraid to show her Anima. Bold lines, exquisite details, and the power to make every street your runway."