Brand Tone

inspirational, playful, and focused on self-discovery

Brand Values

• •Self-Expression and Awareness
• •Connection to Nature
• •Positivity and Fun
• •Inspiration from Indigenous Cultures
• •Community and Connection

Best Practices

• •Maintain a Positive and Encouraging Tone: All copy should be uplifting and make the audience feel good about themselves. Avoid negative language and focus on the strengths and positive attributes of each animal personality.
• •Incorporate Playful Language and Humor: Use puns, witty phrases, and a lighthearted tone where appropriate, especially in social media and on products like greeting cards. This makes the brand more relatable and memorable.
• •Focus on Self-Discovery and Connection: Frame the brand's offerings not just as products, but as tools for personal insight and connecting with others. Use questions and calls-to-action that encourage reflection and sharing.
• •Emphasize the Link to Nature: Consistently weave in the theme of connecting with the animal kingdom and the natural world. This reinforces the brand's core mission and values.
• •Be Consistent Across All Channels: Whether it's a tweet, a product description, or a customer service email, the brand's voice should be instantly recognizable. Creating a simple brand voice guide with key adjectives (e.g., inspirational, playful, connected) can help ensure consistency.

Social Perception

The public perception of Animalyser appears to be positive. Customers appreciate the unique and fun nature of the products, often purchasing them as gifts. The brand is perceived as offering high-quality, creative, and personable items. The 'spirit animal' concept itself taps into a popular interest in personality quizzes and self-exploration, often seen as a fun and insightful activity. There is no evidence of significant negative sentiment or criticism online.

Copy Examples

• •(Instagram Post): Image: A stylized graphic of a fox. Caption: Cunning, clever, and quick on your feet. Does this sound like you? Your inner Fox knows how to navigate any situation with a playful spirit. Tag a friend who shares this foxy energy! #Animalyser #SpiritAnimal #FindYourInnerWild
• •(Facebook Ad): Video: A short, dynamic video showcasing different people taking the Animalyser quiz on their phones and reacting with smiles, followed by clips of them enjoying their personalized mugs and t-shirts. Text: What's your spirit animal? Take our 2-minute quiz to reveal the animal that mirrors your personality! It's fun, insightful, and the perfect way to get to know yourself a little better. Discover your animal twin today!
• •(Product Description - 'Old Goat' T-Shirt): He's not old, he's a classic! Show him he's still the 'Greatest Of All Time' with our 'Old Goat' t-shirt. It's the perfect fun and unique gift for the legendary man in your life. #Animalyser #FathersDayGift #BirthdayGift
• •(Website Homepage Banner): Unleash your inner wild. Discover the animal that reflects your spirit. Take the free quiz and start your journey of self-discovery today. #Animalyser
• •(Email Marketing Campaign): Subject: Did you know your spirit animal has a message for you? Body: Hi [Name], your [User's Spirit Animal] is known for its [Key Trait 1] and [Key Trait 2]. This week, embrace that energy! And to celebrate your unique spirit, here's 15% off our entire collection of [User's Spirit Animal] merchandise. Wear your wild side with pride!