Brand Tone

Proud, Authentic, and Caring

Brand Values

• •Local Sourcing and Community Support
• •Quality and Natural Purity
• •Animal Well-being
• •Simplicity and Trust
• •Social Responsibility

Best Practices

• •Always Lead with Your 'Why': Start with the 'Proudly Quebecer' and '100% Natural' angles. These are your strongest differentiators. Use phrases like 'From local farms,' 'A taste of Quebec,' and 'Simple, natural ingredients.'
• •Speak to 'Your Dog': Continue using the personal and familiar tone ('Your dog,' 'Your best friend'). This creates an intimate, caring connection that resonates with pet owners. Frame benefits around their pet's happiness and well-being.
• •Use Confident and Proud Language: Employ strong, declarative sentences. The brand is confident in its quality and local roots, and the copy should reflect that. Phrases like 'We are proud,' 'We guarantee,' and 'The perfect chew' work well.
• •Emphasize Simplicity and Transparency: In a market often saturated with complex ingredient lists, your simplicity is a superpower. Use words like 'Just,' 'Only,' 'Single-ingredient,' and 'Nothing artificial' to build trust.
• •Focus on the Authentic Experience: Describe the benefit beyond the product itself. It's not just a chew; it's a 'durable pleasure,' an 'authentic experience,' and a tool for a 'happier, calmer dog.' This connects the product to the emotional outcome the customer desires.

Social Perception

Overwhelmingly positive (4.9/5 stars), known for high-quality, natural, and effective products for dogs, with strong appreciation for local sourcing, excellent customer service, and valuable variety boxes.

Copy Examples

• •A Taste of Quebec, A Joy For Your Dog. Sourced from local farms and made with only 100% natural ingredients, our chews are the authentic treat your best friend deserves. Support local and see the happiness.
• •Built for Chewing. Made for Health. Keep them happy, busy, and healthy. Our long-lasting natural chews help clean teeth and reduce anxiety, providing hours of pure, simple enjoyment.
• •No More Guesswork. Just Natural Goodness. Finding the right treat shouldn't be complicated. We offer single-ingredient, all-natural chews that you can trust. It's the simple, honest way to make your dog happy.
• •From Our Farms To Your Furry Family. We're proud to be a Quebec company dedicated to quality. Every chew is a piece of that promise, delivering a safe, delicious, and long-lasting experience for your dog.
• •The Secret to a Quiet House? A Happy Chewer. Our durable, all-natural dog chews are the perfect solution for energetic pups and power chewers. Give them a healthy outlet and enjoy the peace and quiet. Shop our variety boxes today.