Brand Tone

friendly, approachable, helpful, and enthusiastic

Brand Values

• •Animal Welfare
• •Customer Convenience
• •Expertise & Trust
• •Value for Money
• •Community Engagement

Best Practices

• •Always Prioritize the Pet: Frame messaging around the benefits and happiness of the pet. Use language that shows genuine care and understanding of animal needs.
• •Be Genuinely Enthusiastic and Friendly: Use positive language, emojis where appropriate (especially on social media), and an approachable, conversational style. Avoid overly formal or technical jargon unless explaining specific product benefits clearly.
• •Highlight "XL" Benefits Subtly: Weave in the concepts of "XL range," "XL service," and "XL value" naturally rather than forcing them into every sentence. Show, don't just tell, how the brand offers more.
• •Offer Helpful Advice: Integrate tips, expert recommendations, and solutions into product descriptions, blog content, and social media posts to reinforce the value of expertise and build trust.
• •Maintain a Consistent Voice Across All Platforms: Whether it's a website product page, a Facebook update, an Instagram caption, or a customer service email, the friendly, helpful, and enthusiastic tone should be recognizable as distinctly AnimalstoreXL. Train any staff involved in content creation or customer communication on this brand voice.

Social Perception

reliable online pet store with a wide product selection and good service

Copy Examples

• •🐾 Hip, hip, HOORAY! 🎉 Your furry friend's new favorite toy has just landed at AnimalstoreXL! 🧸 Packed with fun and made with love, because they deserve the very best. Spoil them today! Link in bio for happy tail wags! #AnimalstoreXL #NieuwBinnen #HappyPet
• •☀️ Sun's out, fun's out! ☀️ Grab XL deals for your beloved pet in our Summer Sale! From tasty treats to cool toys, everything to make this season unforgettable. Shop now and let the sunshine in! #AnimalstoreXL #ZomerSale #PetDeals
• •🤔 Did you know? Proper hydration is key for your cat, especially during warmer days! Our experts at AnimalstoreXL recommend [brief tip about hydration, e.g., adding a water fountain]. Want more paw-some advice? Check out our latest blog post! [Link to Blog] #AnimalstoreXL #ExpertTip #PetCare
• •Fuel your champion with AnimalstoreXL's premium dog food! 🥣 Packed with all the good stuff, selected by pet lovers for pet lovers. Because a healthy dog is a happy dog. Give them the XL life they deserve! Questions? Our friendly experts are here to help! #AnimalstoreXL #PremiumVoer #HealthyDog
• •Looking for that one-stop-shop for ALL your pet's needs? 🤔 From the fluffiest beds to the tastiest snacks, AnimalstoreXL offers an XL range with XL service! Fast delivery right to your doorstep in NL & BE. 🚚 Join our happy pet family today! #AnimalstoreXL #OnlineDierenwinkel #AllesVoorJeHuisdier