Brand Tone

Luxurious & Premium, Caring & Compassionate, Ethical & Responsible, Authentic & Trustworthy, Sophisticated & Stylish

Brand Values

• •Animal Welfare
• •Quality & Craftsmanship
• •Made in the USA
• •Ethical Production
• •Customer Commitment & Integrity
• •Innovation

Best Practices

• •Prioritize Pet-Centric Language: Always frame the narrative around the pet's experience, comfort, safety, and happiness. Use emotive words that convey care and devotion (e.g., "cherished companion," "devoted friend," "limitless love").
• •Emphasize Premium Quality & Craftsmanship: Consistently use terms that reflect luxury and superior make (e.g., "handcrafted," "premium materials," "orthopedic support," "opulent fabrics," "innovative design").
• •Highlight Ethical Commitments: Regularly integrate key values such as "Made in the USA," "Vegan," "Cruelty-Free," and "Eco-Friendly" into product descriptions and brand storytelling. Mention support for animal welfare initiatives.
• •Maintain a Sophisticated & Warm Voice: The tone should be elegant and refined, yet approachable and empathetic. Avoid overly casual slang or, conversely, overly technical jargon unless clearly explaining a benefit.
• •Be Benefit-Driven, Not Just Feature-Focused: While listing features is important (e.g., "orthopedic foam"), always connect them to tangible benefits for the pet and owner (e.g., "soothes aching joints for restful sleep," "provides peace of mind during travel").

Social Perception

High-End Provider, Trustworthy & Ethical, Worth the Investment, Caring Company

Copy Examples

• •Headline: Unrivaled Comfort, Consciously Crafted. Body: Spoil your devoted companion with Animals Matter® orthopedic beds. Handcrafted in the USA from vegan, cruelty-free materials, because their well-being and the planet matter. Experience the difference true luxury makes.
• •Headline: Safety Meets Style on Every Journey. Body: Ensure their travels are as secure as they are comfortable. Our premium car seats are designed with their safety and your peace of mind as priorities. Travel beautifully, travel safely with Animals Matter®.
• •Headline: The Art of Pet Relaxation, Perfected. Body: Indulge your pet with the plush embrace of our faux fur blankets and loungers. Ethically made in California, each piece is a testament to unparalleled quality and timeless design, offering a stylish sanctuary for your cherished friend.
• •Headline: Support Their Golden Years with Gentle Luxury. Body: Our orthopedic stairs and ramps provide elegant accessibility for pets who need a little extra help. Designed for stability and comfort, they blend seamlessly into your home while ensuring your companion moves with ease and dignity.
• •Headline: Because Their Love Deserves the Finest. Made in the USA. Body: At Animals Matter®, we believe exceptional pets deserve exceptional products. That's why every bed, blanket, and accessory is proudly handcrafted in California, ensuring superior quality, ethical practices, and enduring comfort for the animals who enrich our lives.