Brand Tone

Ethical & Responsible, Caring & Passionate, Premium & High-Quality, Knowledgeable & Trustworthy, Natural & Safe, Conscious

Brand Values

• •Animal Welfare
• •Ethical Practices
• •Sustainability & Environmental Respect
• •Quality & Excellence
• •Natural Purity
• •Craftsmanship
• •Customer Satisfaction
• •Conscious Consumption

Best Practices

• •Emphasize Quality and Natural Ingredients: Use descriptive language that highlights artisanal, handcrafted, premium, natural, pure, and gentle, justifying the premium positioning.
• •Show, Don't Just Tell, the Luxury Aspect: While using words like luxury or exclusive, also describe the sensory details, the craftsmanship, and the superior experience that define this luxury, linking it back to the pet's comfort and well-being.
• •Highlight Ethical and Sustainable Practices: Transparently communicate the brand's commitment to cruelty-free practices, sustainable sourcing, and eco-friendly packaging.
• •Focus on Animal Welfare: Connect the product benefits directly to the pet's health, comfort, and happiness.
• •Educate and Inform: Provide valuable information about pet care, natural ingredients, and the benefits of choosing ethical products.

Social Perception

Animalièthic aims to be perceived as a premium, ethical, and responsible brand that prioritizes animal welfare, sustainability, and customer satisfaction. It seeks to attract conscious consumers who value high-quality, natural products and are willing to pay a premium for them.

Copy Examples

• •Because their well-being is our passion.
• •That's why every product is chosen for its quality, natural ingredients, and our shared commitment to a cruelty-free world and a healthier planet.
• •Explore our curated collection of sustainable and ethical pet essentials today.
• •Indulge your beloved companion with our exquisite range of handcrafted, natural pet care products. Because they deserve the best, ethically sourced and lovingly made.
• •Discover the difference that natural ingredients and ethical practices can make in your pet's life. Shop our curated collection of sustainable pet essentials today.