Brand Tone

Authentic, Passionate, Laid-back, Welcoming, Cool, Eclectic, Community-Oriented

Brand Values

• •Authenticity
• •Quality & Curation
• •Individuality & Self-Expression
• •Heritage & Legacy
• •Love for "The Hunt"

Best Practices

• •Embrace the Venice Vibe: Infuse copy with the laid-back, eclectic, and slightly rebellious spirit of Venice Beach. Use casual, approachable language.
• •Highlight Authenticity & Curation: Always emphasize the handpicked nature of the vintage items and the store's long-standing expertise. Talk about "the hunt" and the stories behind the clothes.
• •Speak to the Passionate Individual: Address customers as people who value self-expression and unique style, not just followers of trends.
• •Keep it Real & Unpretentious: Avoid overly corporate or stuffy language. The tone should feel like a conversation with a cool, knowledgeable friend.
• •Show, Don't Just Tell, the Cool Factor: Instead of saying "we're cool," let the unique products, the celebrity associations (used sparingly and authentically), and the connection to Venice Beach culture imply it.

Social Perception

Iconic & Respected, Celebrity Hotspot, Treasure Trove, Friendly & Knowledgeable, Integral to Venice Culture

Copy Examples

• •Instagram Post (New Vintage Drop): Fresh heat just landed from the 70s & 80s. Handpicked by Ronny himself – because authenticity never fades. Swing by the shop under the sign, or slide into our DMs before these gems are gone. #AnimalHouseVenice #VintageFinds #VeniceBeachOriginal
• •Website About Us Snippet: More than just a store, Animal House is a Venice Beach story. For 40 years, we've been curating threads that tell tales, outfitting everyone from rock legends to our local Venice crew. It’s about the hunt, the history, and that perfect piece you won’t find anywhere else. Come say hey.
• •Facebook Ad (Targeting tourists/fashion enthusiasts): Visiting Venice? Don't just see the boardwalk, wear its vibe. Animal House: Your first stop for authentic LA vintage and new essentials that scream California cool. Find your next obsession just steps from the sand. #VeniceBeachShopping #VintageLA #AnimalHouseStyle
• •Product Description (for a rare vintage concert tee): Straight from '82 and cleaner than it’s ever been. This [Band Name] tour tee isn't just a shirt, it’s a piece of music history, hand-selected for its story and iconic style. Own a legend. #RareVintage #ConcertTee #AnimalHouseFinds
• •Email Newsletter Subject Line: This Week’s Vintage Drop: You Won't Believe What We Unearthed... Body Snippet: Hey Vintage Lovers, Ronny’s been digging deep again, and this week’s haul is pure gold. From perfectly worn-in denim to statement jackets that’ll turn heads, discover pieces with soul. New arrivals hit the floor (and online) Tuesday & Thursday. Be first in line.