Brand Tone

Empowering, Vibrant, Luxurious, Culturally Rooted, Story-Driven, Modern & Innovative

Brand Values

• •African Heritage & Craftsmanship
• •Empowerment (especially of women)
• •Sustainability & Social Responsibility
• •Authenticity & Transparency
• •Quality & Exclusivity
• •Boldness & Individuality

Best Practices

• •Embrace Vivid & Evocative Language: Use strong verbs and rich adjectives that reflect vibrancy, confidence, and artistry. Words like "bold," "vibrant," "unafraid," "empowered," "handcrafted," "heritage," and "statement" should be woven naturally into the copy.
• •Center the Narrative of Heritage and Craftsmanship: Consistently highlight that the bags are handcrafted in Dakar, Senegal, drawing inspiration from African culture and artistry. This reinforces authenticity and the brand's unique value proposition.
• •Speak Directly to the "Anima Iris Woman": Address the target audience as confident, bold, and expressive individuals. Use an empowering tone that resonates with their desire for unique, statement pieces.
• •Maintain an Aura of Exclusivity and Luxury: While being inclusive in spirit, the language should consistently reflect the high-quality materials, artisanal craftsmanship, and limited-edition nature of the products.
• •Infuse Values into Messaging: Subtly weave in the brand's commitment to sustainability, ethical production, and empowerment. This adds depth and allows customers to connect with the brand on a more profound level beyond just the product.

Social Perception

Aspirational, Luxurious, Culturally Significant, Inspiring, High Quality, Well-Crafted, Vibrant, Statement-Making, Black-Owned Excellence

Copy Examples

• •Headline: Anima Iris: Carry Your Story. Unfold Your Brilliance. Body: More than a handbag. It's a statement. Handcrafted in Dakar, each Anima Iris piece is a vibrant echo of African artistry, designed for the woman who is unafraid to lead. Discover luxury that empowers.
• •Social Media Post: Unleash your inner fire. 🔥 Our [Bag Name] in [Color/Material] isn't just an accessory; it's an extension of your bold spirit. Ethically crafted, fiercely fashionable. Who are you ready to be today? #AnimaIris #LuxuryRedefined #AfricanMadeLuxury
• •Product Description Snippet: ...The Zaza Grande doesn't just hold your essentials; it holds attention. Sculpted from the finest [leather type], its audacious curves and [color] hue are a tribute to the fearless matriarchs who inspire us. Limited edition, limitless confidence.
• •Email Subject: Be Unforgettable. Your Anima Iris Awaits. Email Body Preview: Dare to be different. Discover the Anima Iris collection – where vibrant design meets sustainable luxury, and every handcrafted bag tells a story of heritage and empowerment. Find the piece that speaks to you.
• •Brand Tagline Variation: Anima Iris: Crafted in Africa. Designed for the Bold. Worn by You.