Brand Tone

Friendly and Approachable, Joyful and Playful, Caring and Empathetic, Authentic and Transparent, Positive and Uplifting

Brand Values

• •Sustainability
• •Natural and Safe Ingredients
• •Ethical Practices
• •Family and Community
• •Joy, Fun & Wellbeing
• •Accessibility and Affordability
• •Authenticity & Transparency
• •Curiosity
• •Harikoa (Happiness)

Best Practices

• •Embrace Joyful & Sensory Language: Use words that evoke happiness, pleasure, and the sensory experience of the products (e.g., "blissful," "divine," "zesty," "creamy," "vibrant"). Describe the smells and textures.
• •Weave in Core Values Naturally: Don't just state values; show them. Mention "sustainably sourced," "handcrafted with love in NZ," "plastic-free," or "guilt-free me time" as natural parts of the product story and brand benefits.
• •Maintain a Friendly, Conversational Voice: Write as if you're talking to a friend. Use "you," "we," and inclusive language. Ask questions to engage the audience. Keep sentences relatively simple and upbeat.
• •Be Authentically New Zealand: Subtly incorporate the brand's Kiwi heritage and family story. Using Māori words like "Harikoa" or "whānau" (with explanation if needed for a wider audience) can add a unique, authentic touch.
• •Show, Don't Just Tell, the "Fun": Let the playfulness come through in product names, colourful descriptions, and light-hearted social media interactions, rather than just stating "we are fun." Use emojis appropriately to enhance this on social platforms.

Social Perception

Highly Positive, Eco-Conscious Choice, Joyful and Uplifting Brand, Provides "Me-Time", Good Value, Trustworthy, Effective Products

Copy Examples

• •Instagram Post (Product Focus - Shower Steamer): Transform your daily shower into a blissful escape! 🌿✨ Our Lavender Love Shower Steamer is here to melt your stress away with pure essential oils. Just place it in your shower, let the steam work its magic, and breathe in that 'guilt-free me time'. Sustainably made in NZ, because caring for you and our planet is what we do. Who needs a little Anihana joy today? #AnihanaLife #ShowerSteamer #Relaxation #NaturalGoodness #SustainableSelfcare
• •Facebook Ad (Brand Story/Values Focus): From our family to yours, Anihana Life is all about making those everyday moments a little more special. 🥰 We lovingly handcraft our vibrant bath and body treats in New Zealand, using only safe, natural ingredients that are kind to your skin and our Earth. Affordable, sustainable, and oh-so-fun – that's our promise! Discover your new favourite way to unwind. #Anihana #FamilyValues #SustainableBeauty #NZMade #JoyfulMoments
• •Website Banner (New Product Launch): Say Hello to Sunshine! ☀️ Our NEW Orange Crush Solid Moisturiser Bar is here! Packed with nourishing coconut oil and zesty citrus goodness to leave your skin glowing and happy. Zero plastic, 100% Anihana joy. Unwrap a little happiness! #SolidMoisturiser #PlasticFree #NaturalSkincare #AnihanaFresh
• •Email Newsletter Snippet (Community Focus): At Anihana, 'Harikoa' (happiness!) is at the heart of everything we do. We believe everyone deserves those joyful moments of self-care. That's why we craft our sustainable goodies to be gentle on you, your wallet, and our beautiful Aotearoa. Thanks for being part of our Anihana whānau (family)! ✨ #AnihanaCommunity #Wellbeing #MadeWithLove
• •Product Page Description (Shampoo Bar): Wave goodbye to plastic bottles and hello to luscious locks! Our Manuka Honey & Almond Shampoo Bar is a little bar of happiness for your hair. Lovingly made with [mention key natural ingredients like coconut oil, manuka honey] to gently cleanse and nourish, leaving your hair feeling soft, healthy, and smelling divine. Good for your hair, great for the planet! Each bar saves 3 plastic bottles. Now that's a reason to smile! #AnihanaHaircare #ShampooBar #SustainableLiving #NaturalBeauty #NZMade