Brand Tone

Passionate and Enthusiastic, Expert and Informative, Customer-centric and Supportive, Quality-focused and Premium, Community-oriented

Brand Values

• •Passion for Gaming
• •Quality and Craftsmanship
• •Customer Satisfaction and Support
• •Innovation and Expertise
• •Community Building
• •Local Entrepreneurship

Best Practices

• •Speak the Gamer's Language: Incorporate relevant gaming terminology and demonstrate an understanding of gamer culture authentically.
• •Highlight Passion and Expertise: Let the genuine enthusiasm for gaming and technical knowledge shine through.
• •Emphasize Quality and Performance: Consistently use language that conveys precision, high-quality components, and the superior performance gamers can expect.
• •Maintain a Supportive and Approachable Persona: Even when discussing high-tech components, ensure the tone is helpful and not intimidating. Encourage questions and interaction.
• •Be Transparent (Where Possible and Strategic): While maintaining a premium feel, acknowledge the value proposition.

Social Perception

Generally perceived as a legitimate and often highly-rated vendor for gaming hardware in the UAE, particularly for those seeking pre-built or custom PCs with good components and customer support. However, price sensitivity is a factor for some potential customers.

Copy Examples

• •Headline: Unleash Your Legend. Anigma PC - Crafted by Gamers, For Gamers. Body: Tired of lag and subpar frames? At Anigma, we don’t just build PCs; we forge gaming powerhouses. Born from a passion for a flawless gaming experience, every Anigma system is meticulously crafted with elite components and expert precision. Elevate your game.
• •Social Media Post (Instagram - showcasing a new build): Image: A stunning, well-lit photo of a new custom PC build. Caption: 🔥 Behold the Apex Predator! 🔥 This beast, engineered with [mention a key component like "the latest NVIDIA RTX graphics"] and [mention another key component like "blazing-fast DDR5 RAM"], is ready to dominate any a_title you throw at it. Our passion? Building your dream rig with unmatched quality and performance. What game would you conquer first on this? 👇 #AnigmaPC #GamingPC #CustomBuild #UAEgamers #PCMasterRace #PoweredByPassion
• •Website Product Description Snippet (for a high-end gaming chair): Headline: Command in Comfort. Conquer for Hours. Body: Don't let discomfort cut your campaign short. The Anigma [Chair Model Name] isn't just a seat; it's your throne. Ergonomically designed with premium [material type] and [specific feature like "magnetic memory foam lumbar support"], it’s built for marathon sessions and ultimate victory. Because true gamers deserve a setup as serious as their skills.
• •Email Marketing Subject Line (for a promotion): Subject: Level Up Your Rig! Exclusive Anigma Deals for the Dedicated Gamer. Email Body Snippet: Hey [Customer Name], At Anigma, we speak your language: FPS, DPI, and pure, unadulterated gaming power. This week, we're fueling your passion with exclusive offers on [mention product category like "RTX Graphics Cards"] and [mention another category like "Pro-Gaming Peripherals"]. Built by enthusiasts, for enthusiasts – because your K/D ratio matters to us.
• •About Us Page Snippet: More than just a computer shop, Anigma is the heart of gaming in the Middle East. Founded by brothers united by an unrelenting passion for PC gaming, we pour our expertise and love for the craft into every system we build and every piece of advice we share. We use only the finest components from trusted brands because we believe your gaming experience should be nothing short of legendary. Join the Anigma family – where performance meets passion.