Brand Tone

Personable, creative, and empowering

Brand Values

• •Craftsmanship & Quality
• •Personalization & Individuality
• •Authenticity
• •Empowerment
• •Community

Best Practices

• •Write Like You Talk: Use a conversational and approachable style. Address the customer directly using "you" and share stories and updates using "I" or "we." This builds a personal connection, as seen in the brand's "About Me" page and social media.
• •Lead with the "Why": Center the copy around the brand's core values: empowerment, authenticity, and craftsmanship. Don't just sell a product; sell the feeling of confidence and the joy of a handcrafted item.
• •Showcase the "Handmade" Aspect: Regularly remind customers that products are made by a real person with care and attention to detail. Use phrases like "handmade with love," "crafted for you," and "designed by me" to reinforce authenticity.
• •Engage and Build Community: Actively respond to comments and messages with the brand's signature warm and friendly tone. Ask questions in captions to encourage interaction and feature customer photos (with permission) to build a strong community feel.
• •Maintain Transparency: Be open about being a small business. Share behind-the-scenes content, be clear about processing times, and tell the story of the brand's journey. This fosters trust and makes customers feel like they are part of the story, not just purchasers.

Social Perception

A.Nicole Designs is perceived as a reliable and high-quality small business. Customers view the brand as a go-to source for beautiful, well-made personalized gifts. The owner is seen as talented and responsive, and the brand is associated with positive experiences and celebratory occasions. The numerous positive reviews and repeat customers indicate a high level of trust and loyalty. The transition from a successful Etsy shop to a standalone website is a testament to its strong reputation and customer base.

Copy Examples

• •✨ Spill the tea, but make it gorgeous! 😉 Our new collection of personalized tumblers has just landed! Each one is handcrafted with a little bit of magic and a lot of love, ready to be customized just for YOU. Whether it's for your morning coffee or staying hydrated on the go, do it in style. Swipe to see the designs and tell me your favorite in the comments! #HandmadeWithLove #ANicoleDesigns #CustomTumbler #PersonalizedGifts #ShopSmall
• •Create Unforgettable Moments. This season, give a gift that’s as unique as they are. From custom-made sweatshirts to personalized keepsakes, find the perfect handcrafted present at A.Nicole Designs. Let's make memories together.
• •Fearless. Empowered. You. ✨ Your style is your story, let's tell it together. At A.Nicole Designs, we create custom apparel and accessories that celebrate your confidence. Each piece is designed to fit your body and your personality perfectly. Ready to turn your vision into a work of art? Shop now! #ANicoleDesigns #WomenEmpowerment #CustomFashion #BodyConfidence
• •The coziest way to wear your heart on your sleeve. ❤️ Our 'Mama' sweatshirt is more than just a piece of clothing—it's a badge of honor, handmade just for you. Perfect for school runs, weekend snuggles, and everything in between. Made with ultra-soft fabric and personalized with the names that mean the world to you. Because being a mom is a work of art.
• •Hey [Customer Name], It's Asiaonna, the owner and creator here at A.Nicole Designs! I was just working on some new designs and I thought of you. I'm so grateful for your support of my small business, which started as a dream and is now my passion. As a thank you, I wanted to give you an exclusive 15% off your next order. Treat yourself to something new or start creating that perfect, personalized gift. I can't wait to craft something special for you! With love and creativity, Asiaonna