Brand Tone

empowering, friendly, and personal

Brand Values

• •Empowerment
• •Freedom and Comfort
• •Self-Expression
• •Personal Connection

Best Practices

• •Maintain the Founder's Voice: Continue using a personal, first-person narrative in "About Us" sections, emails, and occasional social media posts. The "Vero" persona is a strong asset for relatability.
• •Focus on Empowerment, Not Just the Product: Frame the copy around the feeling the product provides —freedom, confidence, self-expression—rather than just its physical attributes.
• •Use "You" and "Your" Language: Directly address the customer to create a conversational and inclusive feel, making them the hero of the story (e.g., "Your style," "How you feel").
• •Keep it Simple and Encouraging: Avoid overly technical jargon. The tone should be consistently positive, uplifting, and easy to understand, like a friend giving trusted advice.
• •Be Consistent Across All Channels: Ensure that the friendly, empowering, and personal tone from the website's "About Us" page is reflected in every tweet, Instagram caption, email, and customer service interaction.

Social Perception

The brand is positioned as a solution-provider for women seeking alternatives to traditional bras, emphasizing freedom and confidence. Customers interacting with the brand likely perceive it as personal and mission-driven, thanks to the founder's prominent and friendly presence.

Copy Examples

• •Your style should never be a compromise. Your rules, your freedom, your look. Shine on without anything holding you back. #ANICHI #FreedomInFashion
• •Feel the freedom. Embrace your style. Discover the secret to seamless confidence with our reusable nipple covers.
• •That dress you love? It’s time to wear it. Stop letting bra straps dictate your wardrobe. At ANICHI, we believe in liberating your style. Our comfortable, reusable nipple covers are designed for you to embrace every outfit with total confidence. Show the world your best version, unapologetically.
• •So comfortable, you'll forget they're even there. Our silicone nipple covers are designed for the modern woman who values both style and comfort. Reusable, hypoallergenic, and available in multiple tones to perfectly match you. Ready to feel truly free?
• •Tired of planning your outfits around your bra? We get it. ANICHI was born from a desire to empower women to wear what they love, freely and confidently. Join the community of women choosing comfort and style without compromise.