Brand Tone

Fashion-forward and Trendy, Playful and Expressive, Aspirational yet Accessible, Feminine and Delicate, Confident and Modern, Engaging and Community-focused.

Brand Values

• •Individuality and Self-Expression
• •Trend Responsiveness
• •Quality at an Accessible Price
• •Versatility
• •Customer-Centricity
• •Joy and Connection

Best Practices

• •Embrace Trend-Focused Language: Use current fashion vocabulary and hashtags. Stay updated on what’s new and exciting in the style world and let that enthusiasm shine through in your words. Reference current trends when describing collections or pieces (e.g., "catwalk-inspired," "street-style approved").
• •Encourage Personalization and Playfulness: Use active, inviting language that encourages customers to experiment with stacking, layering, and creating their own unique looks. Words like "your," "create," "mix," "match," and "play" can be powerful.
• •Highlight Quality and Accessibility: Consistently mention the quality materials (925 sterling silver, 14kt gold plating) alongside the accessible price point to reinforce the value proposition. Use phrases like "luxe for less," "everyday indulgence," or "affordable style statement."
• •Maintain a Youthful and Energetic Voice: Keep the tone upbeat, modern, and slightly informal (especially on social media) to resonate with a younger, fashion-conscious audience. Emojis can be used strategically to add personality.
• •Showcase Versatility: Emphasize how the jewelry can be worn for different occasions and with various styles, from casual daywear to evening glamour. Use storytelling to paint a picture of how Ania Haie pieces fit into the customer's lifestyle.

Social Perception

Positive for Trendiness and Style, Good Value for Money, Ideal for Gifting and Self-Treating, Empowering Self-Expression, Generally Good Quality, Emerging and Growing

Copy Examples

• •Instagram Post (New Collection): "Obsessed is an understatement ✨ Our NEW [Collection Name] just dropped and it’s everything your jewelry box has been dreaming of. Layer up, get creative, and make these trends your own. #AniaHaie #NewCollection #JewelryTrends #StyleItYourWay"
• •Product Description (Stacking Ring): "Meet your new stacking staple. The [Ring Name] ring isn't afraid to stand out or play well with others. Crafted in 14kt gold-plated sterling silver, it’s the perfect touch of luxe for your everyday. Stack it high, wear it solo – the vibe is all you. #AniaHaieStyle #StackingRings #EverydayLuxury"
• •Facebook Ad (Gifting Focus): "That 'OMG, you shouldn't have (but I'm so glad you did!)' feeling? Gift it with Ania Haie. ✨ Trend-led designs, luxe feel, and prices that make you smile. Find the perfect piece for her (or yourself!). Shop now! #AniaHaie #GiftIdeas #JewelryObsessed #TreatYourself"
• •TikTok Video Caption (Styling Tip): "From Zoom calls to weekend vibes ✌️ Watch how we take our fave Ania Haie layers from desk-สวย (desk-pretty) to dancefloor-ready! Which look is your fave? 👇 #AniaHaieJewellery #StyleHack #DayToNightJewelry #LayeringGame"
• •Website Banner (Brand Essence): "Your Style. Your Stack. Your Story. Ania Haie: London-designed, trend-led jewelry for the fashion-forward you. Discover pieces as unique as you are. #BeAniaHaie #ExpressYourself #AffordableLuxury"