Brand Tone

conscious, empathetic, and inspiring

Brand Values

• •Sustainability
• •Ethical Production
• •Purpose-Driven Commerce
• •Inclusivity & Togetherness
• •Quality & Transparency

Best Practices

• •Lead with Values: Always connect product features back to the core values of sustainability, ethical production, and purpose. Explain *why* these aspects matter, not just *what* they are.
• •Use Empathetic Language: Employ words that evoke feeling, connection, and shared responsibility (e.g., "together," "we believe," "join us," "care," "conscious choice").
• •Inspire Action (Beyond Purchase): Encourage engagement with their mission. Frame purchasing as an act of participation in a positive change. Use calls to action that resonate with a desire to make a difference.
• •Maintain Transparency and Authenticity: Be open about their materials, production processes, and the causes they support. The story of the founders and their passion is a key authentic element.
• •Educate Gently: Briefly inform the audience about the benefits of sustainable materials or ethical practices without being preachy. For example, "Organic cotton... reducing water consumption by 91%." Make the positive impact clear and relatable.

Social Perception

positive. Customers appreciate the quality of the materials, the comfort and fit of the clothing, and the brand's ethical stance. The brand's narrative of sustainability and giving back resonates with their audience.

Copy Examples

• •Headline: Wear the Change You Want to See. Body: At angurä, every stitch is a statement. Crafted from nature-loving organic cotton and recycled materials, our pieces don't just feel good on your skin—they do good for our planet. Join a movement where style meets soul. #DressWithPurpose #SustainableFashion
• •Headline: Beyond the Fabric: A Story of Purpose. Body: We believe fashion can be a force for good. That's why a part of every angurä purchase supports vital environmental causes. Choose clothing that reflects your values and helps protect the wild places we all love. Together, we are angurä. #EthicalStyle #FashionForGood
• •Headline: Crafted in Portugal, Designed for the Conscious You. Body: Experience the difference of true artisanship. Our collections are ethically made in Barcelos, Portugal, ensuring fair wages and impeccable quality. Soft, durable, and timeless – this is clothing with a conscience. #MadeInPortugal #FairWear
• •Headline: Feel the Comfort, Embrace the Impact. Body: Our organic cotton t-shirts and recycled polyester sweatshirts aren't just incredibly soft and breathable; they represent a kinder choice for the earth. Wrap yourself in sustainable comfort and be part of a bigger story. #ConsciousComfort #EcoFriendlyFashion
• •Headline: Join Our Community of Dreamers. Wear Your Values. Body: Angurä is more than a brand; it's a shared journey towards a more sustainable and compassionate world. When you choose angurä, you're choosing fashion that cares. What story will your wardrobe tell? #AnguraCommunity #WearYourStory