Brand Tone

Elegant & Sophisticated, Warm & Inviting, Aspirational & Cultured, Helpful & Polite, Passionate & Authentic

Brand Values

• •Quality
• •Tradition & Heritage
• •Elegance & Style
• •Authenticity
• •Customer Experience
• •Curation

Best Practices

• •Develop a Brand Voice Guide: Document key characteristics of your tone (e.g., elegant, warm, cultured), preferred vocabulary (e.g., "exquisite," "charming," "curated" vs. "awesome," "cool," "stuff"), and things to avoid (e.g., overly casual slang, aggressive sales tactics). Share this with anyone creating content.
• •Focus on "Benefit of the Benefit": Don't just describe the product; explain the experience or feeling it provides, linking it back to the core values of British lifestyle and elegance. For instance, a tea set isn't just for drinking tea; it's for creating "cherished moments" or "experiencing a traditional ritual."
• •Use Storytelling: Weave narratives around your products and the British culture they represent. This could be through blog posts, detailed product descriptions, or social media captions that evoke a scene or a feeling. "Imagine a quiet Sunday morning..."
• •Maintain Visual-Verbal Cohesion: Ensure the language used in your copy perfectly complements the style of your imagery. If the visuals are elegant and refined, the copy must match. If they are cozy and inviting, the words should evoke similar feelings.
• •Review and Refine Regularly: Periodically audit your website copy, social media posts, and marketing materials to ensure they consistently reflect the desired tone and values. Solicit feedback and be open to evolving the nuances of your voice as the brand grows, but always stay true to the core identity.

Social Perception

Positive & Admiring, Aspirational, Trustworthy (within its niche), Specialized & Unique

Copy Examples

• •Elevate your afternoons with our exquisite bone china tea set. Crafted with timeless British elegance, it’s more than a collection; it’s an invitation to savor life's simple pleasures. Discover the art of a perfect cuppa. #AngliaUKLifestyle #TeaTime #BritishHeritage
• •Infuse your home with the enchanting aromas of the British countryside. Our new scented candles are hand-poured with care, designed to create a sanctuary of warmth and tranquility. Which comforting scent will you choose? #BritishHome #CozyLiving #AngliaGifts
• •Details that inspire. ✨ Discover our curated collection of British stationery and add a touch of elegance to your everyday. #StationeryLove #BritishDesign #AngliaCL
• •A touch of Britain, delivered to your door. For a limited time, enjoy complimentary shipping on all orders over [Amount]. It’s the perfect occasion to bring home that piece you’ve been dreaming of. Explore our collections at anglia.cl. #AngliaUK #Chile #BritishStyleHome
• •Wrap yourself in comfort and classic British style. Our new lambswool throws are perfect for those cozy evenings in, adding a layer of sophisticated warmth to any room. Experience true comfort, beautifully crafted. #HomeComforts #BritishTextiles #AngliaHomeware