Brand Tone

Elegant, Sophisticated, Classic, Timeless, Authentic, Curated, Aspirational, Inviting, Informative

Brand Values

• •Quality Craftsmanship
• •British Heritage & Authenticity
• •Exclusivity & Unique Design
• •Timeless Style
• •Customer Service

Best Practices

• •Develop a Brand Voice Guide: Clearly define Anglia's tone (e.g., "Elegant, Authentic, Storyteller, Understatedly Confident"). Include approved vocabulary, phrases to avoid, and examples of on-brand and off-brand copy. This ensures everyone writing for the brand is aligned.
• •Emphasize Heritage and Origin: Consistently weave in the British/UK origin of products. Mention specific regions (e.g., "Scottish cashmere," "English oak") or craftsmanship details where relevant to reinforce authenticity and quality.
• •Focus on "Timeless" over "Trendy": Use language that conveys enduring style, classic design, and lasting quality rather than focusing on current fads. Words like "heritage," "classic," "enduring," "artisanal," and "legacy" can be powerful.
• •Tell the Story Behind the Products: For antique pieces or items from specific heritage brands, briefly share their history or unique qualities. This adds depth and value, aligning with the "curated" and "exclusive" aspects of the brand.
• •Maintain Visual-Copy Cohesion: Ensure the tone of the copy perfectly complements the elegant and sophisticated imagery used on the website and social media. The language should evoke the same feeling as the visuals.

Social Perception

Niche, Upscale, Trusted for British Goods, Aesthetically Pleasing, Somewhat Undiscovered

Copy Examples

• •Headline: Discover Enduring Style. Explore Anglia's Curated Collection of British Homewares. Body: Bring home the timeless elegance of the UK. From handcrafted furniture to authentic Scottish textiles, each piece at Anglia tells a story of quality and heritage. Visit our Vitacura showroom or explore online. #AngliaUKLifestyle #BritishDesign #TimelessInteriors
• •Headline: More Than Furniture, It's a Legacy. Antique Pieces, Reimagined. Body: Uncover unique treasures with our collection of antique furniture, sourced directly from the UK and lovingly restored in Chile. Each piece carries a history, ready to become a cherished part of your home. Explore the collection at Anglia. #AngliaAntiques #HeirloomQuality #VintageUK
• •Headline: The Art of British Living. Crafted for Your Home. Body: Experience the comfort and sophistication of UK-inspired living. Our selection features exclusive designs, natural materials, and the finest craftsmanship from renowned British brands. Elevate your space with Anglia. #UKHeritage #ExclusiveDecor #AngliaHome
• •Headline: Authentically British. Exclusively Anglia. Body: We travel the British Isles to bring you exceptional pieces that embody true craftsmanship and enduring style. From the heart of Scotland to the workshops of English artisans, discover the Anglia difference. #MadeinUK #AngliaExclusive #DecorConHistoria
• •Headline: Invest in Timelessness. Quality That Speaks Volumes. Body: At Anglia, we believe in pieces that last. Our furniture and decor are selected for their superior quality, classic design, and the enduring appeal of British craftsmanship. Create a home that reflects your appreciation for the exceptional. #QualityFurniture #BritishElegance #AngliaLifestyle